BMW Welt at 25: The Marketing Masterstroke Munich Built Around a Car Showroom
From European deliveries that turned American buyers into lifelong fans to 2.2 million annual visitors, BMW Welt has become something no ad budget could manufacture.
The 4 Series Coupe and Convertible may have had their life cycles extended to 2029, so to keep them fresh, BMW is likely preparing engine updates for 2027.
From European deliveries that turned American buyers into lifelong fans to 2.2 million annual visitors, BMW Welt has become something no ad budget could manufacture.
A familiar face from BMW Group's China operations takes the helm at MINI Americas just as the brand navigates one of its most consequential strategic decisions in years — go deeper on EVs or revive the ICE lineup.
The 4 Series Coupe and Convertible may have had their life cycles extended to 2029, so to keep them fresh, BMW is likely preparing engine updates for 2027.
Fresh images show the camouflaged BMW iX3 Long Wheelbase hitting the road in China, but it won't be limited to a single market.
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A new report alleges the Personal Pilot L3 self-driving system won't be available in the upcoming BMW 7 Series LCI.
BMW is expected to relaunch the X4 this year as an electric vehicle before applying the full-fat M treatment in late 2027.
BMW M boss is open to the idea of a new exclusive model to follow up on the Speedtop, but there aren't any plans.
BMW's M88 straight-six was born in a supercar. Then it quietly ended up in a grand tourer, the world's fastest sedan, and a 7 Series almost nobody knows about.
Tesla's Supercharger network is now open to non-Tesla EVs — including your BMW. Here's everything you need to know to charge your BMW i4 at a Tesla Supercharger, from the right adapter to the two methods that actually work.
BMW donates a 750e xDrive to the Professional High School of Electrical Engineering and Electronics. It's the second time the company has gifted a car to the institution.
CEO Frank van Meel pledges BMW M has no intention of dropping combustion engines, insisting demand remains strong.
Back in 2020, I remember seeing the news about the G30 BMW 5 Series facelift. In Germany, they got a new plug-in hybrid model called the 545e. I read all about it. To me, it…
The frozen lake in Ostersund, Sweden stretches wide and flat under grey winter skies—an ideal canvas for testing how BMW’s new electric performance actually behaves when traction disappears. We attended the BMW Winter Driving Experience…
The 2026 BMW X5 is entering its seventh and final year of production. BMW typically updates its vehicles only once during a seven-year cycle, at the LCI (Life Cycle Impulse) halfway through. The LCI for…
Sotogrande, Spain — just across the water from Gibraltar — is where I spent several days with the 2026 BMW iX3, the first Neue Klasse SUV and the most important electric BMW since the original…
One of the longest-running perceived weaknesses of BMW vehicles, overall, has been reliability. It’s part of the reason “German engineering” has become more of a tongue-in-cheek remark rather than the badge of honor some claim…
Across the decades, there have been several inflection points for BMW as a brand. With a completely new kind of car on the horizon — the Neue Klasse EVs — it’s a better time than…
Every brand has a design moment that splits the fanbase, and for BMW it wasn’t a grille (at least not 25 years ago), a screen, or even the original iDrive controller that set off the…
In an era where dashboards resemble smartphones and cars behave more like connected devices than machines, the real battle for driver loyalty is happening on the screen. Behind every swipe, animation, and menu is a…
The E46 3 Series carried BMW’s reputation into a new millennium, and it had to look the part. Beloved for its balance, precision, and timeless styling, it became one of the most influential models in…