The BMW CEO Who Refused to Go All-Electric — And Was Right
The engineer who joined BMW as a trainee in 1991 is leaving having outmaneuvered every rival that went all-in on EVs.
Swiss dealer hands over a large fleet of new iX3s to a local healthcare logistics provider, which already operated 26 BMW EVs.
The engineer who joined BMW as a trainee in 1991 is leaving having outmaneuvered every rival that went all-in on EVs.
BMW sold it for two years, nobody bought it, and the used market still hasn't figured out what it's worth
Swiss dealer hands over a large fleet of new iX3s to a local healthcare logistics provider, which already operated 26 BMW EVs.
Even before i3 order books open, BMW is happy to report a massive spike in demand for electric cars in Europe during the first quarter of 2026.
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Sotogrande, Spain — just across the water from Gibraltar — is where I spent several days with the 2026 BMW iX3, the first Neue Klasse SUV and the most important electric BMW since the original…