BMW has been on a roll recently, launching interesting projects with a cadence never seen before. Earlier this year, we met the BMW i8 Futurism Edition only to be greeted by another unique i model this week, the BMW i3 Spaghetti Car. However, this latest creation is not a BMW Art Car, as its creator wants to make this loud and clear.
The artist behind the Spaghetti Car is Maurizio Cattelan who worked with photographer Pierpaolo Ferrari and BMW to bring out a special vehicle for the opening of this year’s Rencontres d’Arles Festival of Photography that takes place between July 4 and September 25. As per Cattelan’s wishes, the car’s design will be destroyed after the venue is over.
Maurizio Cattelan has officially retired from “art” since his 2011 retrospective at the Guggenheim Museum, in New York, although he only recently created a toilet bowl made of solid gold for the Upper East Side institution. All of which did not stop his auction results to climb to over 15 million dollars earlier this year, creating doubt of how long precisely he can keep up with mounting pressure from many sides not to create “art.”
“This is by far the best Spaghetti Car I have tasted! All those years of perfecting definitely paid off! Totally awesome! “I have been disappointed in my efforts to make a good spaghetti sauce since I started cooking 37 years ago,” said the Italian artist about his creation, jokingly.
Serge Naudin, President of BMW France, was also delighted to collaborate: “The long-term cultural commitment of BMW France evolves around photography. It comes natural to count us among the admirers of Maurizio Cattelan. As for creating “art,” we love what he does and we love it just as much when he does not do anything.”
