BMW Group posts record sales in best-ever October in history

October 2019 has been a record month for BMW Group, with sales numbers climbing sharply to new levels. The increased demand for BMW luxury cars has risen 60% in the first ten months of 2019, with BMW brand sales experiencing a hike of up to 3.0%.

In October 2019, BMW succeded in delivering no less than 176,291 vehicles to customers worldwide. On a group level view, the German conglomerate continued the positive path, with global sales reaching 204,295 units sold, which marks an increase of +1.9% on a YoY basis (vs. October 2018).

The BMW Group remains the definitive leader of the premium segment. In the first ten months of 2019, the combined sales of BMW, MINI, Rolls-Royce vehicles hit the mark of 2,070,496 cars delivered globally.

Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales, commented on the excellent sales results: “Our model offensive continues to have a positive impact. We were able to achieve new all-time sales highs for October and the first ten months of the year.”

Electrified vehicles are also enjoying success, as Nota further adds: “With our electrified vehicles, we achieved a solid increase of 8.6% in October. The BMW i3 is a real electromobility pioneer and more popular with our customers today than ever, posting sales growth of nearly 20% in the year to date.”

Sales of BMW have experienced a significant increase of 3.0% in October up to 176,291 deliveries, topping out 1,777,691 vehicles sold in 2019 to date. The increased demand for the upper luxury echelon, such as the new 8 Series, the 7 Series LCI and the X7, have contributed to the successful growth path. The brand’s SAVs enjoyed a particularly notable performance. Worldwide X5 deliveries increased by a record +67.5% (13,162 units sold in October), while the X3 year-on-year sales rocketed by +67.4% with 256,148 examples delivered to date.

The electrified BMW models have also contributed to the record results in October 2019. Last month, sales of plug-in-hybrid vehicles increased by 8.6% to 14,182 units. The main stars of the show were the newly launched 330e and X5 xDrive45e. As well, sales of the all-electric i3 have increased year-to-date by 19.9%, with the plug-in i8 also enjoying a positive trend.

With the advent of the new X3 xDrive30e, volumes sold are expected to increase even further. Moreso, BMW Group plans to hit the 1,000,000 mark of electrified vehicles on streets by 2021. As the new i4 and iX3 are coming around in the next two years, the target seems feasible enough for success. By the end of 2019, more than 500,000 electrified BMW Group vehicles will have been delivered worldwide.

On a year-to-date reference, sales of MINI cars totalled 288,613 units, decreasing by -2.3% compared to the same period of 2018. John Cooper Works models as well as the Countryman ALL4 S E plug-in hybrid have experienced a particularly increased demand from clients. The BMW Motorrad division posted positive sales figures, having sold 149,577 motorbikes in the first ten months of 2019 (+7.0%).

The most successful regions that contributed to the record October 2019 month were the Americas (up by 6.0%) and China (+8.8%). The increase in sales is attributed to the increasing demand for BMW X models and particularly to the successful launch of the X7, which helped US sales to rise by 9.4% in October 2019 yoy. In Germany, combined BMW and MINI sales were up by 2.5% up to 29,041 units sold. YTD figures indicate a total increase of +3.6% up to 269,389 vehicles delivered in the German market.

BMW & MINI sales at a glance

**Provisional registration figures

BMW Group sales in/YTD October 2019 at a glance

***fully-electric and plug-in hybrid BMW and MINI vehicles