Last night, the 17th GQ Men of the Year awards were held at the famous Komische Oper in the historic center of Berlin. As an official partner of the event – which recognizes outstanding German and international personalities from show business and the music scene, as well as society, sports, politics, culture and fashion – BMW provided a shuttle service of an exclusive kind. Stars such as Daniel Brühl, Til Schweiger, Isabelle Huppert, Sir Tom Jones and Bryan Adams were chauffeured to the red carpet in style courtesy of the latest luxury BMW 7 Series and high-performance M models.
A further highlight at the red carpet drop-off zone was the new BMW M4 GTS. With output of 500 hp and a raft of pioneering technology, this high-performance special edition – in a limited production run of 700 – was specifically designed for use on the race track. Thanks to unrestricted approval for road use, however, the BMW M4 GTS also delivers exclusive driving pleasure beyond the high-speed circuit.
Laying on the musical entertainment were top music acts such as Bryan Adams, Lang Lang and hip-hop band Die Fantastischen Vier with a debut performance of their single “Name drauf”.
Attended by some 800 guests, the gala event was this year hosted for the first time by Barbara Schöneberger. The prizes presented by the men’s style magazine are awarded in eleven countries worldwide, including the USA, Great Britain, Japan, India and China.
All the winners of the 2015 GQ Men of the Year awards at a glance:
| Winner | Category |
| Isabelle Huppert | Gentlewoman of the Year |
| Sir Tom Jones | Legend |
| Boris Becker | Sport |
| Lang Lang | Social Media |
| Til Schweiger | Social Commitment |
| Tommy Hilfiger | Fashion |
| Die Fantastischen Vier | Music National |
| Bryan Adams | Music International |
| Daniel Brühl | Film National |
| Mads Mikkelsen | Film International |
