Land Rover is probably my favorite brand of SUV (Sorry, BMW), as ‘Rovers are the perfect blend of rugged utilitarianism while also being luxurious and nice to drive. They’re the perfect do-everything SUV. Another thing about Land Rover that I like quite a bit is the fact that its very into its own history. Recently, Land Rover decided to offer complete, ground-up restorations of the original Range Rover from the ’70s to customers, through the Land Rover Classic Reborn Program.
In a nutshell, Land Rover will completely restore original vehicles back to showroom-level quality, as if it was just built back in the 1970’s. It looks fantastic and the quality is outstanding. It’s like seeing a car that was vacuum sealed back when it was built and just unveiled today. Gorgeous work. But it got me thinking, should BMW do the same thing?
How great would it be for BMW to completely restore some select model classic cars back to 100 percent original specifications, right down the the nuts and bolts and then sell them back to enthusiasts? BMW could take cars like the old E24 6 Series and E30 3 Series, restore them completely and sell them, making tons of money. And make no mistake, they would sell.
Right now, Land Rover is selling these “Reborn” Range Rovers for a whopping $169,000. That’s about as much as a brand-new Ranger Rover Autobiography and the old “Rove doesn’t have leather seats or power windows. So BMW could seriously clean up, especially given the large market of classic BMW fans. People who collect classic cars would love something like this and I’m sure the few that Land Rover is making are already sold by now.
Imagine, an E30 BMW M3 rolling off the showroom floor as it did back in the late ’80s/early ’90s? That would be an incredible sight to see and worth every penny that BMW would ask.
