Horatiu Boeriu

Chris Bangle, the charismatic designer and ex-chief of design at BMW, attended the 2011 Geneva Motor Show and as usual, he made a stop at the BMW exhibit where he was seen cordially chatting with…

While our main focus at the 2011 Geneva Motor Show was on the BMW Group, we didn’t miss the opportunity to walk around different exhibits and examine some of the other automakers. Geneva event is…

Another attractive vehicle at the ALPINA exhibit in Geneva was the facelifted version of the ALPINA B3 S Cabriolet. Based on the BMW 335i, the BMW ALPINA B3 S Bi-Turbo combines improved performance and torque…

The Winterlinger-based tuner, Lumma Design, unveiled at the 2011 Geneva Motor Show their latest iteration of the X6 SAC. Dubbed CLR X 650, the Lumma tuned-up X6 made its first debut back in 2008. The…

The BMW X3 marketing campaigns continue to intensify here in North America. After the X3 Mountain Driving events, the company announces a new offering: BMW X3 Difference Event. “Difference Event” translates into an event where…

According to German press, the production of the new BMW 1M began on March 1st. The new entry-level M is being assembled at the Leipzig plant where it runs on the same production lines as…

First things first. The 1 Series Hatchback has been a personal favorite for years now and many times express my opinion publicly on why BMW should bring this car to the United States. Rumors of…

M-Power continues the M5 teaser marketing campaign with a new episode. This time, the new 2012 BMW M5 goes to Sweden for a session of test driving in winter weather. Furthermore, Dr. Kay Segler explains…

BMW Vision ConnectedDrive Concept is not about the design language, but more about a concept that shows how cars could be connected to their environment in the future. To tell the story of ConnectedDrive Concept,…

At the 2011 Geneva Motor Show, the top three finalists for the World Car of the Year awards have been announced. In the 2011 World Car of the Year category, the BMW 5 Series is…