Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2011 Geneva: ALPINA B5 BiTurbo Touring

2011 Geneva: ALPINA B5 BiTurbo Touring

Today, at the 2011 Geneva Motor Show, ALPINA unveiled to the world the 2011 B5 BiTurbo Touring. The B5 BiTurbo Touring is the wagon variant of the B5 BiTurbo sedan model based on the new BMW…

2011 Geneva: World Premiere - MINI Rocketman

2011 Geneva: World Premiere – MINI Rocketman

The latest concept from MINI, Rocketman, makes its world debut at the 2011 Geneva Motor Show. The urban-oriented vehicle builds atop the idea of the upcoming Megacity vehicle. The study car brings back the exterior…

First BMW M5 Teaser Video

2011 Geneva: BMW M3 in Melbourne Red Metallic

2011 Geneva: BMW M3 in Melbourne Red Metallic

Along with the other emotional M product, the 1M, BMW displayed at the Geneva Motor Show a BMW M3 in the stunning Melbourne Red Metallic. The M3 has still drawn plenty of attention from the…

2011 Geneva: BMW X1 M Sport Package

2011 Geneva: BMW X1 M Sport Package

Yet another premiere at the BMW exhibit in Geneva is the BMW X1 with M Sport Package. The package will be available this Spring for all engine versions of the X1 and comprises suspension, exterior…

2011 Geneva: World Premiere - BMW ActiveE

2011 Geneva: World Premiere – BMW ActiveE

Another vehicle to make its public debut at the 2011 Geneva Motor Show is the 2012 BMW ActiveE. Just like the MINI E, the BMW ActiveE is a conversion car, an electric vehicle based on…

2011 Geneva: BMW Vision ConnectedDrive - World Premiere

2011 Geneva: BMW Vision ConnectedDrive – World Premiere

Today, at the 2011 Geneva Motor Show, BMW unveiled their latest and most exciting concept: Vision ConnectedDrive. Similar to the previous Vision Concept, EfficientDynamics, the latest design study from BMW showcases futuristic design lines that…

2011 Geneva: BMW 1M in Alpine White

2011 Geneva: BMW 1M in Alpine White

To our surprise, BMW decided to leave home the Valencia Orange 1M and bring out at the 2011 Geneva Motor Show, a prototype in the beautiful Alpine White color. The highly-awaited and unique 1M comes…