Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2011 ALPINA B5 BiTurbo Touring coming to Geneva

2011 ALPINA B5 BiTurbo Touring coming to Geneva

Next week at the 2011 Geneva Motor Show, ALPINA will unveil to the world the 2011 B5 BiTurbo Touring. The B5 BiTurbo Touring is the wagon variant of the B5 BiTurbo sedan model based on…

New Video: MINI Rocketman Concept

New Video: MINI Rocketman Concept

Oxford-based MINI introduced another exciting concept this week, the MINI Rocketman, a return to the classic MINI dimensions and ideology. The urban-oriented vehicle will make its public debut next week at the Geneva Motor Show….

BMW offers new interface for extended iPhone connectivity

Video: BMW i Series Press Conference

Video: BMW i Series Press Conference

Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level,…

World Premiere: MINI Rocketman

World Premiere: MINI Rocketman

The long-time rumored mini-MINI makes its world debut today when the Oxford-based company unveils the new MINI Rocketman Concept. The urban-oriented vehicle will make its public debut next week at the Geneva Motor Show. The…

G-Power BMW M5 Touring

G-Power BMW M5 Touring

Earlier this month, German tuner revealed the M5 HURRICANE RS, a vehicle based on the E60 BMW M5 Touring wagon that hits 359 km/h (224 mph). The 5.0 liter V10 high-revving power unit produces 750…

MWDesign Project: BMW E89 Z4 “White Flame”

MWDesign Project: BMW E89 Z4 “White Flame”

Canadian tuning shop MWDesign reveals their latest project titled “White Flame”. The tuning company used as basis for their project a BMW E89 Z4 and after several visual enhancements, the roadster stands out even more….

Behind the design of the new BMW sub-brand

Behind the design of the new BMW sub-brand

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…