News
Today, BMW Group announces a new sub-brand: “i”. Along with the official announcement of the new series of electric vehicles, BMW also launches a venture fund. BMW plans to expand its range of mobility services…
Horatiu Boeriu / February 21, 2011
BMW i
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW…
Horatiu Boeriu / February 21, 2011
BMW i
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…
Horatiu Boeriu / February 21, 2011
BMW i
Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the…
Horatiu Boeriu / February 21, 2011
Rolls-Royce
Rolls-Royce 102EX Concept – Electric Phantom
by Horatiu Boeriu / Date: February 20, 2011
BMW 1M
M-Power.com releases the third episode of the series that outlines th development process and philosophy being the new BMW 1M. It usually takes a car up to 60 months to reach market maturity from the…
Horatiu Boeriu / February 20, 2011
BMW M3
BMW today announced a new M Performance exhaust system specifically designed as an accessory for the BMW M3 Coupe, Sedan and Convertible. With the racetrack and the street in mind, this new exhaust system is…
Horatiu Boeriu / February 19, 2011
News
Press Release: BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-two of the 338 BMW dealers nationwide achieved “2011 Center of…
Horatiu Boeriu / February 19, 2011
News
On Monday, February 21, BMW will host a press conference in Germany announcing the a new sub-brand. The new “i” brand will offer a badge to all the upcoming BMW electric vehicles. The “next premium”…
Horatiu Boeriu / February 18, 2011
News
In an interview for German Automotive Week, BMW confirms that the new four-cylinder TwinPower engine will be powering an extensive range of 1 and 3 Series vehicles. There is no secret anymore that BMW is…
Horatiu Boeriu / February 18, 2011
MINI
Our favorite journalist, Chris Harris of UK magazine EVO delivers another exciting and interesting comparison. This time, Harris compares the MINI John Cooper Works against the Citroen DS3 R, Renault Clio RS Cup, the VW…
Horatiu Boeriu / February 17, 2011