Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW Activate The Future: Episode 1 - New City

BMW Activate The Future: Episode 1 – New City

On January 21st, BMW launched their latest marketing initiative around future mobility and sustainability: BMW Activate The Future. In a series of four short films, BMW will begin promoting its upcoming ActiveE electric car. Instead…

BMW Group Design picks up four 2010 GOOD DESIGNTM Awards

Audi plans BMW X6 competitor

Audi plans BMW X6 competitor

In 2008 when BMW launched the X6 Sports Activity Coupe, the Munich-based automaker went under fire for the continuous expansion of their X-models. The BMW X6 SAC created a new demographic, a niche that soon…

BMWNA releases the BMW 1M Ordering Guide

BMW of North America released today to its US dealerships the order guide for the new 2011 BMW 1 Series M Coupe. Back in December, BMWNA published an initial ordering guide that outline the standalone…

BMW ConnectedDrive Concept: Seamless Media Access

BMW continues to build the anticipation leading towards the unveiling of a new concept at the Geneva Motor Show. BMW ConnectedDrive Concept is rumored to showcase the latest advancements in the ConnectedDrive area. While details…