Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW to develop 5 Series electric vehicle for China

BMW to develop 5 Series electric vehicle for China

Automotive News reports that BMW will team up with joint venture partner Brilliance China Automotive to develop an electric vehicle specifically for China. Quoting Beijing Youth Daily newspaper, the US magazine states that the electric…

Gerhard Berger: "BMW gave up on F1 too soon"

Gerhard Berger: “BMW gave up on F1 too soon”

July 2009 brought a lot of sadness in the heart of BMW fans and sport racing aficionados around the world. BMW announced their retreat from the Formula 1 Championship blaming the exit mostly on the…

2012 BMW 6 Series Convertible Individual

2012 BMW 6 Series Convertible Individual

BMW continues its offerings within the Individual program and the new 2012 BMW 6 Series Convertible is the next model in line to receive the special treatment. Available beginning in fall of 2011, the Individual…

G-Power to give the BMW M3 GTS over 600 horsepower

BMW 1M: All the info you need to know

BMW 1M: All the info you need to know

While attending the 2011 Detroit Auto Show, our team at BMWBLOG had the opportunity to participate in a workshop with Dr. Kay Segler, BMW M CEO. Being one of the most hyped BMWs in the…

BMW Activate The Future Goes Live!

A new BMW documentary went live today. In a series of four short films, BMW will begin promoting its upcoming ActiveE electric car. Instead of choosing the now classic TV advertising, BMW decided to turn…