Horatiu Boeriu

In the new year, BMW opens up even more. Known as “Area 51”, the isolated, guarded and strictly confidential location at Miramas in the South of France hosted for the first time a group of…

Erik Goplen, BMW X3 Exterior Designer, joins BMW’s Chief of Design Adrian Van Hooydonk in describing the exterior design of the new X3. The American designer, working as a creative director for DesignworksUSA, also designed…

Last summer, Chinese artist Dai Yun displayed on the streets of Beijing a BMW Z4 made out of stone. Not many information were known at the time, other than the perfectly sculpted Z4. Dai Yun…

G-Power is back with another nutsy project, but this time with a flavor of “green”. The European tuner combined their supercharger packages with LPG (natural-gas) instead of gasoline. Beside the eco-friendly benefits, LPG is also…

The new BMW 5 Series had a subtle presence at the 2011 Detroit Auto Show. While the centerstage was taken by the new  6 Series Convertible and the enthusiasts’ favorite 1M, the 550i was the…

The 2011 Detroit Auto Show is about to wrap up its press days and after two days filled with a lot of content, photos and videos, we would like to offer you a comprehensive photo…

Ladies and Gentlemen, It’s a real pleasure to be here and it’s great to start off the New Year on such a positive note. The success of the BMW Group is so closely connected to…

Press Release: The BMW Group ended 2010 with its-second best sales result of all time. Sales of BMW, MINI and Rolls-Royce brand automobiles rose 13.6% last year to reach a total of 1,461,166 vehicles (prev….

All-New 1 Series M Coupe starts at $47,010. New 650i Convertible starts at $91,375. Woodcliff Lake, NJ – January 10, 2011, 12:00pm Eastern Time… BMW announces the base prices for several new models which debuted…

The 2011 Detroit Auto Show is the host of a new MINI premiere. The “X6 Coupe of the MINI world”, MINI Paceman, is a coupe-like vehicle built on the MINI Countryman platform. The Sports Activity…