Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW 1M Coupe in Alpine White color

BMW 1M Coupe in Alpine White color

BMW’s M Facebook page just posted a photos of the upcoming BMW 1M in Alpine White paint. The new “baby-M” will make its worldwide debut in exactly one week at the 2011 Detroit Auto Show….

BMW loaner plan provides steady flow of used cars

According to Automotive News, BMW’s service loaner program serves a dual purpose for the local dealerships. Aside from providing a loaner vehicle to their customers while the cars are being services, the service loaner program…

MINI Winter Tires In The UK - The Cold Hard Facts

MINI Winter Tires In The UK – The Cold Hard Facts

Press Release: With average British winter temperatures dipping below 7°C, MINI customers can now equip their cars with specially developed winter tyres. With more natural rubber in their compound to give extra grip at lower…

Michael Fux’s bespoke Rolls Royce – The Man Who Became a Paint

BMW wants to grow faster in China than the premium market

BMW wants to grow faster in China than the premium market

In the recent years, the Chinese automotive market has become increasingly important for all car manufacturers, and especially for those considered to be in the premium segment. Growth rates in the high double-digit, and even…

Video: BMW xDrive in the snow

Video: BMW xDrive in the snow

The Youtube channel of BMW Deutschland published a video of several BMW vehicles equipped with the xDrive system during some winter driving exercises. At the event, BMW also invited biathlon Olympic gold medalist Ole Einar…

Extensive Video of the BMW 1 Series M Coupe

BMW releases an extensive video of the upcoming BMW 1 Series M Coupe. The footage gives us a better view at the new 1M, along with a bonus: the E30 M3 next to the 1M…