Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
The prototype of DontBlogAboutThis.com

The prototype of DontBlogAboutThis.com

Weeks ago, BMWBLOG brought you exclusively the latest marketing gimmick from BMW. DontBlogAboutThis.com project was designed around the upcoming unveiling of the BMW Vision EfficientDynamics Concept “Full Runner”. The marketing idea revolved around a viral…

Official Videos: BMW Vision Concept Hybrid Sports Car

Official Videos: BMW Vision Concept Hybrid Sports Car

Today, in Leipzig, BMW showcased their vision of a future sports car. The BMW Vision EfficientDynamics Concept unveiled last year at Frankfurt Motor Show enters a new stage in its development process leading to the…

Exclusive Photos: BMW Vision EfficientDynamics “Full Runner”

BMW Group builds mobility of the future in Leipzig

BMW Group builds mobility of the future in Leipzig

€ 400 million investment in Megacity Vehicle production. BMW Group to create 800 jobs. Press Release: The mobility of the future is under construction in Leipzig. The BMW Group is expanding its plant in Leipzig…

World Premiere: BMW Concept C

World Premiere: BMW Concept C

Press Release: Recent years have seen radical changes in the world of individual mobility, specifically in the conurbations, and the number of registrations has rocketed for virtually all individual transport concepts. However, the space available…