Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
New BMW X3 off-road at Performance Center

New BMW X3 off-road at Performance Center

The new 2011 BMW X3 joins the off-road course at the BMW Performance Center in Spartanburg, South Carolina. Just yesterday we talked about our trip down at the Delivery Center and some of the driving…

Exclusive: First-Hand Experience of BMW’s Performance Center Delivery Program

The prototype of DontBlogAboutThis.com

The prototype of DontBlogAboutThis.com

Weeks ago, BMWBLOG brought you exclusively the latest marketing gimmick from BMW. DontBlogAboutThis.com project was designed around the upcoming unveiling of the BMW Vision EfficientDynamics Concept “Full Runner”. The marketing idea revolved around a viral…

Official Videos: BMW Vision Concept Hybrid Sports Car

Official Videos: BMW Vision Concept Hybrid Sports Car

Today, in Leipzig, BMW showcased their vision of a future sports car. The BMW Vision EfficientDynamics Concept unveiled last year at Frankfurt Motor Show enters a new stage in its development process leading to the…