Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMWBLOG on Facebook and Twitter. Join Us Now!

BMWBLOG was one of the first automotive websites to join the social media stream and embrace the real-time updates and online networking opportunities. Today, BMWBLOG has an strong presence on Facebook and Twitter. Thousands of…

BMW Internal Design Competition: How it works

BMW Internal Design Competition: How it works

BMW Group employs around 450 designers worldwide with majority of them stationed in Munich. In our several interviews with BMW designers, we tried to decode the internal design competition process that takes place with every…

BMW celebrates 100,000 units sold worldwide

The BMW X6 Sports Activity Coupe just hit its first milestone. BMW announces that the X6 Coupe units reached 100,000 worldwide. BMW X6 came to break the stereotype of a BMW vehicle back in 2008…

Exclusive: Interview with Ulrich Strohle – BMW X3 Interior Designer

The new BMW G 650 GS

The new BMW G 650 GS

BMW G 650 GS – the success story of the BMW Motorrad single-cylinder engine continues. With the new BMW G 650 GS, BMW Motorrad has added yet another attractive member to its BMW GS family….

World Premiere: The new BMW R 1200 R and BMW R 1200 R Classic

World Premiere: The new BMW R 1200 R and BMW R 1200 R Classic

With the new BMW R 1200 R and R 1200 R Classic, BMW Motorrad is continuing its long tradition of roadster building and presents the revised successor models to the successful R 1200 R. Both combine a modern sporty and accentuated classical motorcycle design,…

BMW on Demand car sharing program

Zipcar might get a new competitor in the near future. With its just-introduced BMW on Demand program, the Munich-based automaker has entered the car sharing industry, initially in Munich, but could expand to major European…