Horatiu Boeriu

BMW G 650 GS – the success story of the BMW Motorrad single-cylinder engine continues. With the new BMW G 650 GS, BMW Motorrad has added yet another attractive member to its BMW GS family….

With the new BMW R 1200 R and R 1200 R Classic, BMW Motorrad is continuing its long tradition of roadster building and presents the revised successor models to the successful R 1200 R. Both combine a modern sporty and accentuated classical motorcycle design,…

Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A form of branded content, all eight films featured popular filmmakers…

Press Release: Iacobucci is the worldwide leader in manufacturing of galley insert for commercial and business aviation and with the innovative VIP seat design the company is now about to enter a new market. “We…

Anders Warming fills the role of Director of Exterior Design at BMW, and besides his undoubted talent, the Denmark-born Warming is also one of the most passionate designers in the automotive world. Warming started with…

Press Release: BMW Group DesignworksUSA has partnered with Canopy Airport Parking to create the brand experience, look and feel for what’s anticipated to be the world’s greenest parking facility. Slated to open in time for…

The new BMW 6 Series Coupe took its veil off at the 2010 Paris Motor Show and in our opinion, the design came as a relief to those who were concerned BMW is going down…

Press Release: BMW has been approved as a key supplier for all 52 Police forces around the country by the National Policing Improvement Agency. The announcement means some of BMW’s class-leading products will become standard…

Press Release: BMW of North America has notified the US Environmental Protection Agency (EPA) of its intent to conduct a voluntary recall of some model year 2007-2010 BMWs equipped with twin-turbo inline six-cylinder engines, all…

With the right preparation, drivers can not only negotiate the winter months safely but have a lot of fun in the process. BMW Snow and Ice Trainings get drivers into shape to handle the demands…