Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2010 Paris Motor Show: BMW Vision EfficientDynamics

2010 Paris Motor Show: BMW Vision EfficientDynamics

Despite the teaser campaign DontBlogAboutThis which created a lot of buzz around the BMW Vision EfficientDynamics Concept, BMW has chosen not to showcase a new iteration of the popular concept at the Paris Motor Show….

BMW announces Performance Accessories for the BMW X6

2011 BMW 535d Touring Individual

2011 BMW 535d Touring Individual

Back in June, Arno Keller, Project Lead 2011 BMW 5 Series Touring, confirmed that an Individual program will be offered in the future for the new 5er Touring. Fast forward four months later and BMW…

2010 Paris Motor Show: 2011 BMW X3 M Sport Package

2010 Paris Motor Show: 2011 BMW X3 M Sport Package

Second generation BMW X3 made its world debut today at the 2010 Paris Motor Show. Along with the “standard” model, BMW also introduced, early in the game, the M Sport package designed exclusively for the…

Ultimate Photo Gallery: MINI Countryman WRC

Ultimate Photo Gallery: MINI Countryman WRC

Paris Motor Show was the host of the world premiere of the MINI Countryman WRC. The return of the MINI to WRC was celebrated in big style by the Oxford-based company and FIA’s boss Jean…

World Premiere: MINI Countryman WRC

World Premiere: MINI Countryman WRC

Press Release and live photos: Visitors to the 2010 Mondial de l’Automobile in Paris (FR) can look forward to a special treat: The new MINI WRC, which will contest the FIA World Rally Championship from…