Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2010 Paris Motor Show: BMW Z4 in Atacama Yellow

2010 Paris Motor Show: BMW Z4 in Atacama Yellow

At the 2010 Paris Motor Show, BMW also showcased the limited edition BMW Z4 Pure Impulse. The exclusive Z4 features individual options like the black Alcantara / Nappa leather sports seats Circuit with yellow colour…

BMW extends CEO Reithofer's contract

BMW extends CEO Reithofer’s contract

Press Release: At its meeting today, the Supervisory Board of BMW AG extended the contract of Chairman of the Board of Management Dr. Ing. Norbert Reithofer (54), until 2016. Dr. Reithofer has been a member…

Editorial: Megacity Vehicle – BMW’s biggest bet ever?

Photo Comparison: BMW 6 Series Coupe vs. BMW Gran Coupe

Photo Comparison: BMW 6 Series Coupe vs. BMW Gran Coupe

Time for another unusual photo comparison, but quite necessary in our opinion. This time around we decided to put head-to-head the newly unveiled BMW 6 Series Concept and the Beijing Auto Show’s main attraction: the…

Adrian Van Hooydonk explains the MINI Scooter E

Adrian Van Hooydonk explains the MINI Scooter E

BMW Director of Design Adrian Van Hooydonk explains on camera the new MINI Scooter E Concept. With a week left before the Paris Motor Show, MINI has revealed the first photos and details on the…