Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
MINI is on the "threshold of a new chapter"

MINI is on the “threshold of a new chapter”

In an interview for the UK magazine Autocar, BMW’s Director of Design, Adrian Van Hooydonk said that MINI is on the “threshold of a new chapter” as it enters its second decade under BMW ownership….

North America Debut: 2011 BMW Frozen Gray M3 Coupe

North America Debut: 2011 BMW Frozen Gray M3 Coupe

Press Release: Nearing the 25th anniversary of the original BMW M3, BMW of North America today announced a production run of thirty identically-equipped 2011 Frozen Gray M3 Coupes for the United States. The 2011 Frozen…

BMW K 1300 GT Exclusive Edition

BMW K 1300 GT Exclusive Edition

Press Release: With the new special model K 1300 GT Exclusive Edition, BMW Motorrad sets a new milestone in the BMW world of experience Tour. With extensively upgraded fittings and a refined visual appearance it offers…

Jeff Koons: “These race cars are like gladiators.”

Sixth for Team BMW Motorsport in Le Mans 24 Hours

Sixth for Team BMW Motorsport in Le Mans 24 Hours

Team BMW Motorsport experienced a turbulent return to the Le Mans 24 Hours. Lady luck did not necessarily smile on the two BMW M3 GT2s. Car number 78, with Jörg Müller (DE), Augusto Farfus (BR)…

2011 BMW 520d Touring aimed at fleet customers

2011 BMW 520d Touring aimed at fleet customers

During the media launch event of the new 2011 BMW 5 Series Touring, BMW emphasize one more time that their entry level model, 520d Touring is particularly aimed at the fleet customers. With its highly…

BMW gives MINI Diesel artificial V8 sound

Last month, BMW introduced their latest innovation to graduate from their Research and Development Center: BMW Active Sound. BMW engineers developed a technology that changes the way a driver perceives engine noise. Presented in a…

BMW Motorsport kicks off 2010 Le Mans weekend

BMW Motorsport kicks off 2010 Le Mans weekend

Team BMW Motorsport completed its first laps of the “Circuit de la Sarthe” on Wednesday. After the afternoon’s free practice for the 24-hour race in Le Mans (FR), the two BMW M3 GT2 racing cars…