Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMW Active Sound Design

Press Release: In order to be able to drive comfortably and efficiently at the same time, the developers look for solutions in acoustic lightweight construction with acoustically effective components for increasing comfort and also yielding…

BMW 5 Series Hybrid available early 2011

BMW's Energy and Environmental Test Center

BMW’s Energy and Environmental Test Center

A car must hold out against all climatic conditions. Whether in rain or snow, hot or cold weather, or varying air pressure, all vehicles’ systems must function at their best. Rain must not inhibit full…

BMW X1 sales exceeded expectations – 36,000 units sold

Last year, BMW introduced their latest addition to the X-family: BMW X1. The new Sports Activity Vehicle replaced the X3 as the entry-level model in the premium mid-compact SUV segment. Launched initially in Europe,, the…

BMW S 1000 RR voted “Best sports motorcycle”

Winning the overall ranking in style, being victorious in two categories and scoring four more top ten positions in the reader’s vote „The best sports motorcycles 2010“ of  PS (Das Sport-Motorrad Magazin) BMW Motorrad continues…

Katarina Witt’s Instinct for Ice and Snow

Press Release: Sun, rain, ice and snow “at the push of a button” – all climate zones of the world in one building in northern Munich. This piques curiosity and provides for optimal conditions for…

Preview: MINI Countryman

Press Release: With the addition of the MINI Countryman as the fourth variant in its model family, MINI is taking the inimitable MINI feeling into a new dimension. The MINI Countryman crossover bridges the gap between…