Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW Gran Coupe: More Preliminary Design Sketches

BMW Gran Coupe: More Preliminary Design Sketches

It is always fascinating to see where car design begins with the initial sketches and ideas drawn on a piece of paper. Most of the time, these drawings lead to an actual concept, while other…

The MINI Getaway Package

The MINI Getaway Package

We’ve all had one of those days when you’re out in the car, the sun shining, and your thoughts turn to finding a nice rural spot for an impromptu breather. If only you’d packed the…

Behind the design of the BMW Gran Coupe

BMW at the 2010 Mille Miglia

70 years ago, the BMW motor racing department had a single aim in mind: the 1st Gran Premio Brescia delle Mille Miglia. A total of five racing cars from Munich had registered for the big…

BMW will use the new iPad features

The 8th wonder of the world, as Apple would like to reference it, the iPad, made its debut just weeks ago, and the race for application design and delivery is starting to heat up. The…

New Wallpapers: 2010 BMW 3 Series Coupe Facelift

BMW UK releases new photos of the BMW 3 Series Coupe Facelift. For the 2010 model, the 3 Series Coupe goes through some extensive changes, both visually and under the hood. The front lower fascia…

BMW outlines future Motorsport program

Motorsport will continue to play a leading role at BMW, with plans now being implemented for an extensive program. BMW will significantly expand its activities in the field of production car racing over the coming…