Horatiu Boeriu

BMW Technik GmbH was launched in 1985 with the mission to develop innovative solutions for a large number of aspects associated with individual mobility. The specialists working in the newly established department were able to…

Another unique presence at the 2010 New York Auto Show was the latest Rolls Royce model,  Ghost. The new Rolls which is built atop the BMW 7 series platform, it has a shorter wheelbase than…

Another model to make its U.S. debut today at the 2010 New York Auto Show was the 2011 BMW 550i, the high-end model in the 5 Series line-up. The top-of-the-range BMW 550i arrives with BMW’s…

We’re not just BMW lovers, but we often enjoy the company of the other brands within the BMW Group, and one of them, it’s the always young and funky, MINI family. For the first time…

MINI, a leader in the manufacturing of customized vehicles in volume, is set to take automobile personalization to a whole new level with a revolutionary paint system that will allow owners to change the exterior…

Please join us today, Thursday, April 1st, at 2:30 EST (1:30PM CST, 11:30AM PST) for a webcast live from the BMW booth at the 2010 New York Auto Show. Our host Josh Lewis will chat…

At the 2010 New York International Auto Show, the BMW Alpina B7 BITURBO ALLRAD with xDrive made its world debut. For the first time, ALPINA combines its powerful, torque-laden flagship with an optional all-wheel-drive system…

Second BMW 5 Series model to make its North American debut was the new 2011 F10 BMW 535i Sedan. While the visual changes between the 535i and the top model, 550i, are fairly small, the…

Today at the 2010 New York Auto Show, BMW has unveiled the all-new 335is. The E92 and E93 335is are the most powerful of standard 3 Series BMWs. The ’s’ typically meaning the most sporting…

Our New York Auto Show coverage begins with the 2011 BMW X5 LCI, a North American debut. The changes in the model year 2011 are quite significant, both in terms of exterior design, but most…