Press Release: The presentation of the red dot award 2010 once again provides impressive confirmation of the outstanding quality of BMW Group design. Six current models of the BMW Group will receive the internationally renowned…
H&R is the new Technical Partner of BMW Motorsport. The specialist for suspension components will be involved as the BMW M3 GT2 takes to the track for this year’s 24-hour races. The company has supported…
The BMW Rahal Letterman Racing Team takes the green flag for the 2010 season of the American Le Mans Series at the 58th annual 12 Hours of Sebring on March 20th. The team has entered…
The new 2011 F11 BMW 5 Series Touring was unveiled yesterday and as always, our first thought is to compare the car against its competitors. The 5er Touring has always been competing for the…
European Press Release 2011 BMW 5 Series Touring. The new BMW 5 Series Touring is the perfect symbiosis of driving pleasure, efficiency, versatility and sporting elegance. The 4th generation of the Business Touring convinces through…
“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…
MINI’s marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…
Recent published reports have incorrectly stated that the size of the fleet of BMW ActiveEs that will be deployed during the BMW Group’s second-phase field trial in the US will be limited to 200 vehicles….
At the Geneva Motor Show, BMWBLOG had the opportunity to sit down with BMW’s Head of Interior Design, Marc Girard. Girard has worked as a designer for the BMW Group for 16 years now and…
The latest addition to the BMW hybrid family, 5 Series ActiveHybrid, kept the headlines of many automotive publications at the Geneva Motor Show. Joining the X6 and 7 Series Hybrid models, the BMW 5 Series…
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