5 Series
European Press Release 2011 BMW 5 Series Touring. The new BMW 5 Series Touring is the perfect symbiosis of driving pleasure, efficiency, versatility and sporting elegance. The 4th generation of the Business Touring convinces through…
Horatiu Boeriu / March 14, 2010
Featured Posts
“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…
Horatiu Boeriu / March 13, 2010
Featured Posts
MINI’s marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…
Horatiu Boeriu / March 11, 2010
Concepts
Recent published reports have incorrectly stated that the size of the fleet of BMW ActiveEs that will be deployed during the BMW Group’s second-phase field trial in the US will be limited to 200 vehicles….
Horatiu Boeriu / March 9, 2010
Featured Posts
Exclusive Interview: Marc Girard – Head of the Interior Design at BMW
by Horatiu Boeriu / Date: March 8, 2010
Auto Shows
The latest addition to the BMW hybrid family, 5 Series ActiveHybrid, kept the headlines of many automotive publications at the Geneva Motor Show. Joining the X6 and 7 Series Hybrid models, the BMW 5 Series…
Horatiu Boeriu / March 8, 2010
Auto Shows
Geneva Motor Show press days are over and the first European auto show of the year opens its doors to the general public. For the past three days, yours truly and BMWBLOG provided extensive coverage…
Horatiu Boeriu / March 6, 2010
Motorrad
BMW Motorrad was voted “Motorcycle of the Year 2010″ in the readers’ vote of the motorcycle magazine MOTORRAD, with clear victories in all five categories in which BMW motorcycles were represented – the best result…
Horatiu Boeriu / March 5, 2010
News
Automotive News reports that starting in 2011, BMW will lease up to 700 ActiveE models to selected customers in major cities across the globe. The 1 Series Coupe all-electric vehicle continues down the path of…
Horatiu Boeriu / March 5, 2010
Auto Shows
One of our favorites BMWs at the Geneva Motor Show is the uber fuel efficient BMW 320d EfficientDynamics edition. The BMW 320d is powered by a 2.0 liter four-cylinder diesel engine outputting 163 horsepower. Fuel…
Horatiu Boeriu / March 5, 2010
Auto Shows
Along with the 3 Series Convertible LCI, the refreshed BMW 3er Coupe made its debut this week at the Geneva Motor Show. The changes are similar to the Convertible, the headlights now feature corona rings…
Horatiu Boeriu / March 5, 2010