“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…
MINI’s marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…
Recent published reports have incorrectly stated that the size of the fleet of BMW ActiveEs that will be deployed during the BMW Group’s second-phase field trial in the US will be limited to 200 vehicles….
At the Geneva Motor Show, BMWBLOG had the opportunity to sit down with BMW’s Head of Interior Design, Marc Girard. Girard has worked as a designer for the BMW Group for 16 years now and…
Geneva Motor Show press days are over and the first European auto show of the year opens its doors to the general public. For the past three days, yours truly and BMWBLOG provided extensive coverage…
BMW Motorrad was voted “Motorcycle of the Year 2010″ in the readers’ vote of the motorcycle magazine MOTORRAD, with clear victories in all five categories in which BMW motorcycles were represented – the best result…
Automotive News reports that starting in 2011, BMW will lease up to 700 ActiveE models to selected customers in major cities across the globe. The 1 Series Coupe all-electric vehicle continues down the path of…
One of our favorites BMWs at the Geneva Motor Show is the uber fuel efficient BMW 320d EfficientDynamics edition. The BMW 320d is powered by a 2.0 liter four-cylinder diesel engine outputting 163 horsepower. Fuel…
Along with the 3 Series Convertible LCI, the refreshed BMW 3er Coupe made its debut this week at the Geneva Motor Show. The changes are similar to the Convertible, the headlights now feature corona rings…
Second model from AC Schnitzer to debut at the Geneva Motor Show 2010 was the 5 Series GT. Using a similar bodykit as the one seen in the X1 model, the 5 GT by AC…
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