Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Official Photos: 2011 BMW 5 Series Touring

Official Photos: 2011 BMW 5 Series Touring

European Press Release 2011 BMW 5 Series Touring. The new BMW 5 Series Touring is the perfect symbiosis of driving pleasure, efficiency, versatility and sporting elegance. The 4th generation of the Business Touring convinces through…

MINI launches Product Design Competition

MINI launches Product Design Competition

MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…

U.S. to receive at least 450 BMW ActiveE vehicles

U.S. to receive at least 450 BMW ActiveE vehicles

Recent published reports have incorrectly stated that the size of the fleet of BMW ActiveEs that will be deployed during the BMW Group’s second-phase field trial in the US will be limited to 200 vehicles….

Exclusive Interview: Marc Girard – Head of the Interior Design at BMW

Geneva Motor Show 2010: More BMW photos

Geneva Motor Show press days are over and the first European auto show of the year opens its doors to the general public. For the past three days, yours truly and BMWBLOG provided extensive coverage…

BMW to lease 700 ActiveE vehicles

BMW to lease 700 ActiveE vehicles

Automotive News reports that starting in 2011, BMW will lease up to 700 ActiveE models to selected customers in major cities across the globe. The 1 Series Coupe all-electric vehicle continues down the path of…

Geneva Motor Show 2010: BMW 320d 57MPG

One of our favorites BMWs at the Geneva Motor Show is the uber fuel efficient BMW 320d EfficientDynamics edition. The BMW 320d is powered by a 2.0 liter four-cylinder diesel engine outputting 163 horsepower. Fuel…