Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

Geneva Motor Show 2010: AC Schnitzer X1

The German tuner AC Schnitzer introduced for the first time at the Geneva Motor Show their own tuned-up, modified version of the entry level BMW SAV: X1. The AC Schnitzer aerodynamics package includes a front…

2011 BMW X5 LCI – Geneva Motor Show 2010

At 2010 Geneva Motor Show, BMW took the cover off their latest update to the popular X5 Sports Activity Vehicle. The changes in the model year 2011 are quite significant, both in terms of exterior…

Geneva Motor Show 2010: LUMMA CLR X 650 M

Geneva Motor Show 2010: MINI Countryman

MINI has entered a new era today at the Geneva Motor Show with their latest and first of this kind product: MINI Countryman. According to BMW, the Countryman is “a new dimension” and “genuine crossover…

ALPINA B3 S BiTurbo - Geneva Motor Show 2010

ALPINA B3 S BiTurbo – Geneva Motor Show 2010

Innovative, turbo-charged automobiles have always played a central role in ALPINA’s more than 45-year history as a manufacturer – the 1989 BMW ALPINA B10 Bi-Turbo is an excellent example, having achieved true cult status. In…

Geneva Motor Show 2010: BMW 5 Series ActiveHybrid

Today in Geneva, BMW added one more model to its hybrid family: BMW 5 Series ActiveHybrid. The 5er hybrid shares the same design as the “standard” 5 Series with minor cosmetic touches: distinct front-bumper, specific…