Wallpapers: 2011 BMW 3 Series Coupe
Last month, BMW has unveiled the BMW 3 Series Coupe facelift, the last update to the popular model before its design refresh in 2012. Today, we return with a new set of wallpapers that could…
Horatiu Boeriu
World Premiere: BMW Concept 5 Series ActiveHybrid
Parallel to the world debut of the new BMW 5 Series Sedan at the 2010 Geneva Motor Show, BMW is also presenting the concept of a future-oriented full-hybrid model in the upper midrange segment: The…
Official photos: 2011 BMW X5 LCI M-Sport Package
A few weeks after the first photos hit the web, new official shots of the 2011 BMW X5 facelift with M Sport package are available to us. Next week, BMW will officially unveil the X5…
MINI Countryman: First exclusive video!
Next week the MINI Countryman will celebrate its world premiere in Geneva and right now, we have some never-before-seen driving footage for you. Courtesy of MINI Youtube Channel, we’re enjoying again the funky, intriguing and…
BMW to build the Megacity Vehicle at Leipzig Plant
Premiere: MINI Connected
MINI Connected, a new technology unique to MINI, opens up a new dimension of in-car entertainment. The new system will make its debut at the 2010 Geneva International Motor Show next week. MINI Connected. MINI…
Exclusive: BMW Rahal Letterman unveils M3 racing cars for 2010 ALMS Season
Today, the BMW Rahal Letterman Racing Team began the 2010 American Le Mans season with a new livery on both BMW M3 racing cars, helping to tell BMW’s worldwide Story of Joy. The 2010 BMW…
BMW DesignworksUSA is “#1 Most Innovative Company in Design”
Fast Company magazine, the American address to look at when searching for trends in the business of innovation, has ranked BMW Group DesignworksUSA as the world’s “#1 Most Innovative Company in Design,” and among the…
BMW 7 Series car to supply most parts in lower-priced new 5 Series
A recent report by BusinessWeek confirms our previous suppositions: the new 2011 BMW 5 Series takes advantage of some high-end parts found in the 7 Series flagship. According to the magazine, due to component-sharing strategy…
First look: 2011 BMW 5 Series
Last week, courtesy of BMW North America, yours truly had a chance to spend some much needed time with the all new 2011 BMW 5 Series. The new sporty sedan made its debut last month…
BMW introduces Joy campaign to its Olympic marketing efforts
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
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