Premiere: MINI Connected
MINI Connected, a new technology unique to MINI, opens up a new dimension of in-car entertainment. The new system will make its debut at the 2010 Geneva International Motor Show next week. MINI Connected. MINI…
Horatiu Boeriu
Exclusive: BMW Rahal Letterman unveils M3 racing cars for 2010 ALMS Season
Today, the BMW Rahal Letterman Racing Team began the 2010 American Le Mans season with a new livery on both BMW M3 racing cars, helping to tell BMW’s worldwide Story of Joy. The 2010 BMW…
BMW DesignworksUSA is “#1 Most Innovative Company in Design”
Fast Company magazine, the American address to look at when searching for trends in the business of innovation, has ranked BMW Group DesignworksUSA as the world’s “#1 Most Innovative Company in Design,” and among the…
BMW 7 Series car to supply most parts in lower-priced new 5 Series
A recent report by BusinessWeek confirms our previous suppositions: the new 2011 BMW 5 Series takes advantage of some high-end parts found in the 7 Series flagship. According to the magazine, due to component-sharing strategy…
First look: 2011 BMW 5 Series
BMW introduces Joy campaign to its Olympic marketing efforts
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
Chicago Auto Show 2010: BMW 535i GT
The entry level BMW 5 Series Gran Turismo model for the American market, 535i GT, was one of the few stars for BMW at the Chicago Auto Show. As we mentioned several times before, the…
Innovative driver assistance systems for the BMW X5 M and the BMW X6 M
Additional equipment options are also available for the models BMW X5 M and BMW X6 M as of spring 2010. The two top sports cars in the segment of the BMW X models can now…
Official: 2011 BMW M3 Competition Package ZCP
More driving pleasure, reduced emissions: this principle of the development strategy BMW EfficientDynamics applies equally at the very highest level of performance. As of spring 2010, the high-performance model BMW M3 consistently combines its outstanding…
Chicago Auto Show 2010: BMW X5 M
While not as exciting as North American International Auto Show, the Chicago venue has some of the Midwest calm around it. BMW’s setup is also less aggressive and colorful when compared to the other auto…
Chicago Auto Show 2010: ALPINA B7 U.S. launch
Today, the BMW ALPINA B7 made its North American debut at the Chicago International Auto Show and will go on sale at authorized BMW Centers in Spring of 2010. While the car presents no surprises…
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