Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
NAIAS 2010: MINI Beachcomber

NAIAS 2010: MINI Beachcomber

At the Detroit Auto Show 2010, MINI unveiled their latest concept, dubbed Beachcomber, the “MINI Moke” inspired vehicle serves the purpose of introducing the consumers and brand’s fans to the upcoming MINI Crossover that will…

2011 BMW 740i and 740Li Sedans Pricing Announced

2011 BMW 740i and 740Li Sedans Pricing Announced

As an exciting example of its EfficientDynamics engineering philosophy, BMW announced the North American debut of the 7 Series with a twin-turbocharged inline-6 engine. Featuring BMW’s award-winning inline-6 engine that produces V-8 power on six-cylinder…

Breaking: 2011 BMW ALPINA B7 Sedan returns to U.S

BMW of North America announced today that the 2011 BMW ALPINA B7 sedan will join BMW’s North American product range as the most dynamic 7 Series model.  The BMW ALPINA B7 represents the second generation…

BMW M1 350 horsepower gets the go-ahead

BMW ActiveHybrid 7 first exclusively for VIPs

Before the official launch of the BMW ActiveHybrid 7 in 2010, the new luxury sedan will be exclusively driven by public figures and VIPs, a move that BMW hopes it will draw some attention to…

BMW Motorsport Z4 GT3 with M3 V8 engine

BMW Motorsport Z4 GT3 with M3 V8 engine

On their homepage, BMW Motorsport announces a new model due out in the second quarter of 2010: BMW Z4 GT3. To our surprise, the Z4 GT3 is being listed as powered by the 4.0 liter…

World Premiere: BMW ActiveE Concept - 1 Series Electric

World Premiere: BMW ActiveE Concept – 1 Series Electric

Introducing the BMW Concept ActiveE, the latest electric vehicle project under BMW Group’s initiative to produce vehicles that explore solutions to minimize environmental impacts while preserving the kinetic driving experience for which BMW has long…

Premiere: 2011 BMW 740i and 740Li Sedans return to U.S.

Premiere: 2011 BMW 740i and 740Li Sedans return to U.S.

As an exciting example of its EfficientDynamics engineering philosophy, BMW announced the North American debut of the 7 Series with a twin-turbocharged inline-6 engine. Featuring BMW’s award-winning inline-6 engine that produces V-8 power on six-cylinder…