Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
NAIAS 2010: BMW 535i GT makes its debut

NAIAS 2010: BMW 535i GT makes its debut

The second BMW 5 Series Gran Turismo model for the American market, 535i GT, made its official debut at the 2010 North American International Auto Show. The 535i GT comes to complete the Gran Turismo…

NAIAS 2010: BMW 135i Coupe with 7-Speed DCT

NAIAS 2010: BMW 135i Coupe with 7-Speed DCT

At the Detroit Auto Show 2010, BMW brought out an existing upgraded model, destined for the enthusiasts in the BMW community. The 2010 BMW 135i Coupe makes a transition from the several times award winning…

Videos: BMW at Detroit Auto Show 2010

Videos: BMW at Detroit Auto Show 2010

Press days are over at the Detroit Auto Show 2010 and despite the initial skepticism, the North American International Auto Show could be labeled as successful by many automakers and press media attending the show….

NAIAS 2010: New photos BMW ActiveE

NAIAS 2010: 2011 BMW Z4 sDrive35is Photos

NAIAS 2010: 2011 BMW Z4 sDrive35is Photos

2011 BMW Z4 sDrive35is had its world premiere at the Detroit Auto Show 2010. The new upgraded, more powerful Z4is went public just a few weeks back when the 2011 roadster opened the doors for…

NAIAS 2010: BMW ActiveE Project

NAIAS 2010: BMW ActiveE Project

Detroit Auto Show marks another milestone in BMW’s Project i program. Today, Dr. Klaus Draeger, BMW’s board executive, revealed the BMW ActiveE, the first BMW to use an all-electric drivetrain, excluding the MINI E launched…

NAIAS 2010: MINI Beachcomber

NAIAS 2010: MINI Beachcomber

At the Detroit Auto Show 2010, MINI unveiled their latest concept, dubbed Beachcomber, the “MINI Moke” inspired vehicle serves the purpose of introducing the consumers and brand’s fans to the upcoming MINI Crossover that will…

2011 BMW 740i and 740Li Sedans Pricing Announced

2011 BMW 740i and 740Li Sedans Pricing Announced

As an exciting example of its EfficientDynamics engineering philosophy, BMW announced the North American debut of the 7 Series with a twin-turbocharged inline-6 engine. Featuring BMW’s award-winning inline-6 engine that produces V-8 power on six-cylinder…

Breaking: 2011 BMW ALPINA B7 Sedan returns to U.S

Breaking: 2011 BMW ALPINA B7 Sedan returns to U.S

BMW of North America announced today that the 2011 BMW ALPINA B7 sedan will join BMW’s North American product range as the most dynamic 7 Series model.  The BMW ALPINA B7 represents the second generation…