Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMW unveils CLEVER Concept

Along with the SIMPLE Concept revealed minutes ago, BMW sends another concept to the Museum. BMW CLEVER, short for Compact Low Emission Vehicle for Urban Transport is part of the Project i program to produce…

BMW C1-E: Concept for a higher level of safety in the city.

Photo Gallery: BMW X1 in Marrakesh Brown color

Photo Gallery: BMW X1 in Marrakesh Brown color

One of the most popular subjects on our blog in the past few months were related to the new BMW X1, the entry level SAV that launches later this month. The BMW X1 offers a…

BMW Vision Concept: A Closer Look At The Engines

BMW Vision Concept: A Closer Look At The Engines

Ever since BMW has officially unveiled their Vision EfficientDynamics Concept, many of you had several questions regarding the engines’ placement. At the Frankfurt Auto Show, next to the Vision Concept area, BMW displayed the platform…

Frankfurt Auto Show: BMW 750Li xDrive

Frankfurt Auto Show: BMW 750Li xDrive

Starting in the 2010 model year, BMW xDrive will be available for the first time also in the BMW 7 Series. In the BMW 750i xDrive and the BMW 750Li xDrive this permanent, electronically controlled…

Frankfurt Auto Show: BMW X5 Security Plus

Frankfurt Auto Show: BMW X5 Security Plus

There is no secret anymore that at the Frankfurt Auto Show BMW displayed an impressive fleet of vehicles, from production cars, to upcoming models and concepts, so we weren’t surprised to see BMW’s new line-up…