Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Frankfurt Auto Show: Hamann BMW 7 Series

Frankfurt Auto Show: Hamann BMW 7 Series

The beauty of attending an European car show is the opportunity to see the work of many famous tuning companies. Companies like Hamann, Brabus and others have a constant presence at these auto shows displaying…

Frankfurt Auto Show: BMW 7 ActiveHybrid

Frankfurt Auto Show: BMW 7 ActiveHybrid

BMW 7 ActiveHybrid made its debut also at the Frankfurt Auto Show. Along with the X6 Hybrid vehicle, the 7 ActiveHybrid plays an important role in BMW’s EfficientDynamics program. Despite the fact that the two…

Photos: Concepts at BMW Museum

Photos: Concepts at BMW Museum

A week ago, we had the privilege to visit the new BMW Museum in Munich. While our first articles focused on two of the most loved concepts every designed by BMW, M1 Hommage and GINA,…

Video: The BMW Stand at Frankfurt Auto Show

Frankfurt Auto Show: BMW 760Li Individual

Another BMW model to debut at the 2009 Frankfurt Auto Show was the all new BMW 760Li, Individual edition. Some of you might remember that BMW Individual was established in 1991 as a division of…

Frankfurt Auto Show: BMW 320d EfficientDynamics Edition

Frankfurt Auto Show: BMW 320d EfficientDynamics Edition

Continuing with the BMW premieres at the Frankfurt Auto Show and today, we’re giving you the ultra-efficient BMW 320d, EfficientDynamics Edition. The 320d played an important role in Dr. Klaus Draeger’s speech on BMW’s EfficientDynamics…

World Premiere: Z4 Roadster (E89) by AC Schnitzer

World Premiere: Z4 Roadster (E89) by AC Schnitzer

The famous german tuner AC Schnizter announces the world premiere of their own version of the new BMW Z4 Roadster. The first teaser photos were released back in May, but today, we have a full…