Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

Frankfurt Auto Show: BMW 1 Series Lifestyle Edition

Among the multiple world premiers at the BMW stand in Frankfurt, one vehicle almost fell off our radar: the 1 Series 3-door Lifestyle edition. The Marrakesh Brown painted 1 Series is an exclusive color for…

Frankfurt Auto Show: Rolls Royce Ghost

Rolls Royce CEO, Tom Purves and member of BMW board, Ian Robertson, have unveiled the production version of their latest Rolls Royce model: Ghost. Launched at the Geneva Motor Show in a concept form and…

Frankfurt Auto Show: BMW M6 Competition

Frankfurt Auto Show coverage continues and today, we’re bringing you photos of BMWs latest limited edition model: BMW M6 Competition. The car displayed at the auto show features the exclusive Frozen Gray Metallic matte finish….

Frankfurt Auto Show: BMW 5 Series GT

Frankfurt Auto Show: BMW X1

Day one is over at the Frankfurt Auto Show and BMW’s Hall 11 has been busier than ever. With many world premieres and the launch of a few concept vehicles, including MINI, BMW Group has…

MINI Roadster Concept

MINI Roadster Concept: fresh ideas for an intense driving experience. MINI evokes new fascination and a wonderful new experience time and again. For each model in the range offers unique opportunities to enjoy supreme driving…

Photos: BMW GINA Concept at BMW Museum

Another attraction at the BMW Museum is Chris Bangle’s GINA LightVision Concept. Situated on the last floor, the GINA Concept is still one of the most beautiful concepts designed to date by BMW. GINA project…

Photos: BMW M1 Hommage at BMW Museum

Our next stop in our Munich trip was the BMW Museum, the “facelifted” facility that opened last year. With tens of cars displayed there, the Museum is the heaven of any BMW fan. The moment…

BMW Launches Commemorative X5 xDrive35d 10-Year Edition

BMW Launches Commemorative X5 xDrive35d 10-Year Edition

To mark the X5’s 10th birthday, BMW has launched a special edition version of the popular SAV. The model chose this time was the xDrive35d, the 3.0-liter twin-turbocharged straight-six diesel with 286 horsepower. The 10-Year Edition…

BMW Celebrates 15 Years of Production in Spartanburg

BMW Celebrates 15 Years of Production in Spartanburg

On September 8, 1994, the first US made BMW 318i rolled off the line in Spartanburg, SC. Today, 15 years to the day later, BMW Manufacturing’s 1.5 millionth vehicle rolled off the line to celebrate…