Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
MINI Roadster Concept

MINI Roadster Concept

MINI Roadster Concept: fresh ideas for an intense driving experience. MINI evokes new fascination and a wonderful new experience time and again. For each model in the range offers unique opportunities to enjoy supreme driving…

Photos: BMW GINA Concept at BMW Museum

Another attraction at the BMW Museum is Chris Bangle’s GINA LightVision Concept. Situated on the last floor, the GINA Concept is still one of the most beautiful concepts designed to date by BMW. GINA project…

Photos: BMW M1 Hommage at BMW Museum

Photos: BMW M1 Hommage at BMW Museum

Our next stop in our Munich trip was the BMW Museum, the “facelifted” facility that opened last year. With tens of cars displayed there, the Museum is the heaven of any BMW fan. The moment…

BMW Launches Commemorative X5 xDrive35d 10-Year Edition

BMW Launches Commemorative X5 xDrive35d 10-Year Edition

To mark the X5’s 10th birthday, BMW has launched a special edition version of the popular SAV. The model chose this time was the xDrive35d, the 3.0-liter twin-turbocharged straight-six diesel with 286 horsepower. The 10-Year Edition…

BMW Celebrates 15 Years of Production in Spartanburg

2009 BMW Z4 sDrive35i - Test Drive

2009 BMW Z4 sDrive35i – Test Drive

The BMW Z4 Roadster has been considered for years one of the most passionate cars in the BMW line-up and the all-new 2009 Z4 extends that feeling even further. With every roadster built, BMW’s ultimate…

BMW Blue Dynamics Land Yacht

BMW Blue Dynamics Land Yacht

BMW’s EfficientDynamics programs is inspiring graphic artists around the world. Taking a different approach, Stefan Radev, introduces the Blue Dynamics Land Yacht, a conceptual design of a wind powered vehicle running on three wheels and…

Press Release: Rolls Royce Ghost

Press Release: Rolls Royce Ghost

Rolls Royce has officially launched the beautiful, ultra luxurious and very powerful, Ghost. While the first official photos of the concept were released back in February, the Rolls fans had to wait a few more…

BMW X1 online campaign and BMWBLOG is featured in it

BMW intends to conquer a new vehicle segment and underline its leadership in innovation with the new BMW X1. Moreover, it wants to strengthen the brand aspects of young, open and creative to ensure the…

Exclusive Photos: 2012 BMW 1 Series

Our german blog BimmerToday.de and Ade, one of their readers, are bringing us today some exclusive spy photos of the next generation BMW 1 Series due out in 2011. The prototype was spotted on the…

BMW Vision EfficientDynamics – Fact Check

BMW Vision EfficientDynamics Concept unveils as we speak and car fans are already raving about it. The new Vision Concept is was designed with the EfficientDynamics approach in mind, and while many expected to see…