Horatiu Boeriu

The BMW Z4 Roadster has been considered for years one of the most passionate cars in the BMW line-up and the all-new 2009 Z4 extends that feeling even further. With every roadster built, BMW’s ultimate…

BMW’s EfficientDynamics programs is inspiring graphic artists around the world. Taking a different approach, Stefan Radev, introduces the Blue Dynamics Land Yacht, a conceptual design of a wind powered vehicle running on three wheels and…

Rolls Royce has officially launched the beautiful, ultra luxurious and very powerful, Ghost. While the first official photos of the concept were released back in February, the Rolls fans had to wait a few more…

BMW intends to conquer a new vehicle segment and underline its leadership in innovation with the new BMW X1. Moreover, it wants to strengthen the brand aspects of young, open and creative to ensure the…

BMW Vision EfficientDynamics Concept unveils as we speak and car fans are already raving about it. The new Vision Concept is was designed with the EfficientDynamics approach in mind, and while many expected to see…

For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained…

With a lot of pride and satisfaction, I would like to wish Happy Birthday to our sister german blog BimmerToday.de. Last year, Benny and I decided to launch a German version of our blog that…

Last week, we launched the second episode of our “Be A Designer” project, an initiative that allows all of you to express your opinion regarding the design lines of current BMW models. While the first…

Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…

The MINI brand will turn 50 on 26 August 2009. Fifty years ago to the day, the British Motor Corporation (BMC) unveiled the result of its quest to design a new and revolutionary compact car.The…