For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained…
With a lot of pride and satisfaction, I would like to wish Happy Birthday to our sister german blog BimmerToday.de. Last year, Benny and I decided to launch a German version of our blog that…
Last week, we launched the second episode of our “Be A Designer” project, an initiative that allows all of you to express your opinion regarding the design lines of current BMW models. While the first…
Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…
While we’re still mourning after BMW announced the “retreat” from Formula 1 Championship, the BMW Sauber team managed to score a point at European Grand Prix in Valencia. This is the first point since the…
BMW is raising the bar again by releasing a new ultra fuel efficient luxury car at the Frankfurt Auto Show. The BMW 320d is powered by a 2.0 liter four-cylinder diesel engine outputting 163 horsepower….
The 4,0418 miles 14 turn track at Road America is known as one of fastest circuits in the American LeMans series. As of last Sunday, it will also be remembered as the track where BMW…
MINI USA announced today the introduction of a free app to MINI owners that allows access to roadside assistance with the touch of an icon. The new MINI Road Assist mobile application was developed by…
Tommy Milner, driver of the No.92 M3 GT2 in the BMW Rahal Letterman racing team, goes on video and talks about the experience, the feeling behind the wheel of his car. The video trailer previews…
After the huge success of the first Be A Designer project (BMW 3 Series Sedan redesign), there were many requests that we should continue down the same path and give you, our readers, and any…
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