Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
What is the Hofmeister Kink?

What is the Hofmeister Kink?

“Hofmeister Kink” is one of the most common used words when describing the details of a BMW exterior design. But how many of us do really know what it means or the history behind it?…

Marc Girard – New Head of BMW Interior Design

38-year-old Marc Girard from France is to take up the post as head of the Interior Design department at BMW Automobiles commencing 1 April 2009. Marc Girard has worked as a designer for the BMW…

How to swap car leases

Leasing a car has become more and more popular over the years and implicitly, swapping car leases numbers are growing as well. These days, most of the luxury vehicles are being leased, with BMW being…

Reasons to have regular tires on your BMW – Part II

Review: BMW 5 Series GT

Exactly two months ago, BMW has unveiled one of their most controversial concepts in the last decade, the BMW 5 Series GT. With the launch of this new model that will be part of the…

BMW Sauber End Winter Testing on a Good Note

BMW Sauber have now wrapped up their winter testing schedule and are going home for final preparations for the 2009 F1 season starter March 28 in Melbourne Australia. Winter testing is also the only testing…

Top BMW designer, Karim Habib leaving BMW for Mercedes

Top BMW designer, Karim Habib leaving BMW for Mercedes

This is totally unexpected and a huge loss for BMW. The new 7 Series designer, Karim Habib, one of the top designers at BMW will join Mercedes-Benz team. Karim  will lead the firm’s advanced design…

Reasons to have Run-flat tires on your BMW

Reasons to have Run-flat tires on your BMW

Let me start first by saying that this a “touchy” subject and it has been debated over and over again. While there are many people that love the run-flat tires on their BMWs, there are…

BMW DesignWorks designs a futuristic computer case

At CEBIT 2009, world’s largest computer expo, BMW Designworks USA in cooperation with Thermaltake presented a futuristic computer case named Level 10.  As we know, Designworks USA have done some cool things in the past,…

Formula 1: BMW Sauber Bahrain Test Session

The BMW Sauber team completed two intense 4 day test sessions in Sakhir Bahrain this past month with some great development. Bahrain wasn’t in the schedule at that time, but because of poor weather in…