Horatiu Boeriu

38-year-old Marc Girard from France is to take up the post as head of the Interior Design department at BMW Automobiles commencing 1 April 2009. Marc Girard has worked as a designer for the BMW…

This is a topic that came up in many of the debates I had with my friends or other car fans. As many of you know, BMW is one of the few companies left to…

Leasing a car has become more and more popular over the years and implicitly, swapping car leases numbers are growing as well. These days, most of the luxury vehicles are being leased, with BMW being…

Last week, our article on why should you have run-flat tires on your BMW stirred controversy among the bimmer fans and owners. As promised, I am back with the second part of the article in…

BMW Sauber have now wrapped up their winter testing schedule and are going home for final preparations for the 2009 F1 season starter March 28 in Melbourne Australia. Winter testing is also the only testing…

This is totally unexpected and a huge loss for BMW. The new 7 Series designer, Karim Habib, one of the top designers at BMW will join Mercedes-Benz team. Karim  will lead the firm’s advanced design…

Let me start first by saying that this a “touchy” subject and it has been debated over and over again. While there are many people that love the run-flat tires on their BMWs, there are…

At CEBIT 2009, world’s largest computer expo, BMW Designworks USA in cooperation with Thermaltake presented a futuristic computer case named Level 10.  As we know, Designworks USA have done some cool things in the past,…

The BMW Sauber team completed two intense 4 day test sessions in Sakhir Bahrain this past month with some great development. Bahrain wasn’t in the schedule at that time, but because of poor weather in…

At the recent Chicago Auto Show, I had the opportunity to chat a few minutes with Tom Plucinsky, BMW’s Product and Technology Manager in North America. We have met Tom several times at previous auto…