Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW X5 Security Plus - Bulletproof Vehicle

BMW X5 Security Plus – Bulletproof Vehicle

Following the steps of the BMW X5 Security vehicle released by BMW last year, the latest generation security vehicle brings new things to the table. Dubbed X5 Security Plus, the vehicle now complies with the…

Billboards War: BMW vs. Audi

BMW and Audi are dueling again, but this time, onto the “marketing battle field”. And what would be the best place to do so other than the one of the top states when it comes…

History: BMW ///M logo colors explained

History: BMW ///M logo colors explained

Since we just posted some bits from BMW’s history, we decided to stay on the topic and talk about the ///M logo, the three stripes that make M branded cars even more recognizable. So, let’s…

BMW models naming convention

What is the Hofmeister Kink?

What is the Hofmeister Kink?

“Hofmeister Kink” is one of the most common used words when describing the details of a BMW exterior design. But how many of us do really know what it means or the history behind it?…

Marc Girard - New Head of BMW Interior Design

Marc Girard – New Head of BMW Interior Design

38-year-old Marc Girard from France is to take up the post as head of the Interior Design department at BMW Automobiles commencing 1 April 2009. Marc Girard has worked as a designer for the BMW…

How to swap car leases

Leasing a car has become more and more popular over the years and implicitly, swapping car leases numbers are growing as well. These days, most of the luxury vehicles are being leased, with BMW being…

Review: BMW 5 Series GT

Review: BMW 5 Series GT

Exactly two months ago, BMW has unveiled one of their most controversial concepts in the last decade, the BMW 5 Series GT. With the launch of this new model that will be part of the…