BMW’s Original ‘Neue Klasse’: Taming the Tiger
The German middle class was ready for the BMW 1500 when it debuted at the Frankfurt Motor Show in 1961. Orders poured in by the thousands, and BMW soon realized they had a tiger by…
Hugo Becker
BMW’s Original Neue Klasse: The Cars That Almost Weren’t
The story of the original BMW ‘Neue Klasse’ is not just the story of a series of cars based on the BMW 1500, but a story of survival, and subsequent revival, in the face of…
BMW Recalls 1,150 units of the BMW i4 Electric Vehicle
On August 8, 2024, BMW announced a voluntary safety recall affecting approximately 1,150 i4 vehicles due to a potential issue with a left-side longitudinal beam. This beam, a crucial structural component, may not have been…
BMW 2K2 Was a Modern Equivalent to the Sixties Era 2002
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
How BMW Paint Colors Have Evolved and Why
The History of The BMW Z1 Roadster
In contemplating R&D organizations, Thomas Edison’s company takes precedence—a research and development organization producing new products post-conception and perfection. As large corporations attain a critical mass, they must allocate funds to internal groups envisioning the…
Driven by Design: BMW’s Remarkable Transformation Through Turbulent Times
In 2025, BMW is embarking on a new era with the introduction of the “new” Neue Klasse, marking another phase of reinvention. However, this article will provide a concise overview of BMW’s history, tracing back…
How Photoshop Ignited BMW’s Iconic “Electric” Blue
At the end of July in 2011, BMW assembled an international group of journalists in Frankfurt for the unveiling of the prototypes that would become the i3 and i8. The reveal included the production processes,…
“BMW: Behind The Scenes” – Books Review
We were recently given an opportunity to preview two books of a three book set (BMW: Behind The Scenes), “BMW by Design” and “BMW’s Hidden Gems”, written by Steve Saxty – the author of the…
Styling Impressions of the BMW Vision Neue Klasse
Recently I had an opportunity to drive a BMW i4 M50, more to come on that, but what immediately came to mind was that this was a great concept looking for a new shell. In…
The BMW 2002 Turbo Celebrates Its 50th Birthday
BMW was floundering – in danger of being absorbed by one or another of Germany’s larger carmakers in the late 1950s. They had a small car, the 700 and larger cars, the 500 series Baroque…
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