Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He is currently the editor-in-chief managing the day-to-day activities at BMWBLOG, including content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored with a Computer Science degree from University of Illinois at Chicago where he cultivated a passion for product management, engineering and startups. Horatiu’s passion for BMW cars has translated in the creation of BMWBLOG, the first online car magazine focusing on a single car brand. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3. You can find him on Twitter, Youtube, Instagram and LinkedIn.
Label name likely to be used for BMW XM

Label name likely to be used for BMW XM

We reported in November 2021 that the upcoming BMW XM high-end luxury crossover will likely come with a unique naming convention. At the time, we mentioned that BMW is looking into an interesting name badge…

BMW i4 goes for a 1,000 kilometers test

BMW i4 goes for a 1,000 kilometers test

Norwegian Bjørn Nyland, once known as Teslabjorn, regularly performs car tests over 1,000 kilometers route and the latest car to join that select club is the BMW i4 eDrive40. According to the YouTuber, he managed…

BMW 540i Touring becomes the police car for the Czech Republic

Real Madrid Drops Audi, Uses BMW Electric Vehicles

Real Madrid Drops Audi, Uses BMW Electric Vehicles

World-renowned Real Madrid club and BMW signed earlier today an agreement with the aim of developing different initiatives in the field of future mobility, sustainability and diversity. Florentino Perez, President of the Real Madrid Football…

BMW Heated Seats Subscription Available in Certain Markets

BMW Heated Seats Subscription Available in Certain Markets

One of the biggest new features that many automakers implemented in the last decade is the over-the-air update. Essentially, automakers wanted customers to be able to update their car remotely, from their driveways. However, as…