Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He is currently the editor-in-chief managing the day-to-day activities at BMWBLOG, including content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored with a Computer Science degree from University of Illinois at Chicago where he cultivated a passion for product management, engineering and startups. Horatiu’s passion for BMW cars has translated in the creation of BMWBLOG, the first online car magazine focusing on a single car brand. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3. You can find him on Twitter, Youtube, Instagram and LinkedIn.
Is BMW Working on Transparent Armrests?

Is BMW Working on Transparent Armrests?

A recent patent reveals a new approach to the storage space inside a BMW. According to CarBuzz, the patent was filed for an interior storage space with a cover which can go from transparent to…

BMW M3 Touring in Le Mans Blue is the ideal car

BMW M3 Touring in Le Mans Blue is the ideal car

One of the more special shades in the BMW Individual palette is Le Mans Blue, an iconic BMW color. Identifiable via code 381, Le Mans Blue is placed between Avus Blue (code 276) and Estoril…

BMW 3.0 CSL front-end shown in new rendering

We review the BMW iX1 in Frozen Pure Grey

We review the BMW iX1 in Frozen Pure Grey

The 2022 Goodwood Festival of Speed was more than just racing and sports cars, it was also about sustainability and looking into the future. And that was immediately obvious on the hill where plenty of…

2023 BMW M3 CS reveals its rear-end

2023 BMW M3 CS reveals its rear-end

The next major addition to the BMW M3 family is the 2023 BMW M3 CS. The tuned up M3 CS will sit above the M3 Competition and will be the top offering in the M3…

BMW USA sales dropped 18.3 percent in Q2 2022

BMW USA sales dropped 18.3 percent in Q2 2022

BMW of North America reported today its quarterly sales. According to the U.S. branch, in the second quarter of 2022, BMW brand sales totaled 78,905 vehicles, a 18.3% decrease from the 94,144 vehicles sold compared…