BMW of North America, in collaboration with Google Cloud, launches a new augmented reality (AR) experience around the BMW i4 and iX electric vehicles. The AR experience, powered by Google Cloud’s immersive AR technology, will bring…
Purple Silk is one of the most interesting colors offered by BMW Individual. We’ve seen it before on the previous generation M4 and even on the luxurious 7 Series limousine, but today it’s featured on…
In just a few months, BMW will introduce an updated version of its six-cylinder B58 engine. The B58 TÜ2 (B58B30M2) will appear in a series of new BMW models, from the upcoming BMW 740i to…
The 2021 Munich Auto Show introduced a new concept car for BMW: The i Vision Circular. The BMW i Vision Circular is the Bavarians’ idea of an electric compact car geared toward reducing components and…
One of the most important BMW models of 2022 is the first-ever i7 electric limousine. First specs and photos are just weeks away, so news are slowly coming out. Earlier this week, BMW quietly released…
In the 2022 season, the BMW M Motorsport real-time video documentary ‘MBEDDED’ continues to share exclusive behind-the-scenes footage of racing programs, gets up close and personal with those in charge, and gives viewers a totally…
BMW’s expertise in plug-in hybrid drivetrains goes to a new level with the introduction of the 2022 BMW 230e Active Tourer. When it debuts this Spring, the 2022 BMW 230e Active Tourer won’t only be the…
To sample the new 2022 BMW 2 Series Active Tourer, we flew to Malaga, Spain where the Bavarians hosted its international media launch. We had the chance – over the course of two days –…
The wait is almost over. In a few weeks, BMW will finally unveil the latest generation BMW 7 Series, and along with it, the first ever BMW i7 electric limousine. There is a lot riding…
The first generation of BMW 2 Series Active Tourer sold so well – over 420,000 units – that it warranted a second go at it. This new second-generation premium minivan is shaping up to be…
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