Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He is currently the editor-in-chief managing the day-to-day activities at BMWBLOG, including content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored with a Computer Science degree from University of Illinois at Chicago where he cultivated a passion for product management, engineering and startups. Horatiu’s passion for BMW cars has translated in the creation of BMWBLOG, the first online car magazine focusing on a single car brand. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3. You can find him on Twitter, Youtube, Instagram and LinkedIn.
BMW iX M60: Listen To the Iconic Sounds by Hans Zimmer

BMW iX M60: Listen To the Iconic Sounds by Hans Zimmer

Together with award-winning composer Hans Zimmer, BMW has created the IconicSounds Electric to turn what is usually the relatively uneventful experience of driving an EV into something a bit more emotional. To display the sound…

Render: BMW M4 Shooting Brake - The Dream Car?

Render: BMW M4 Shooting Brake – The Dream Car?

The folks at at Sugar Design are known for pushing the envelope with their renderings. Instead of solely focusing on confirmed, or semi-confirmed BMWs, they sometimes go off track and create some unique rendered images….

CES 2022: BMW My Modes explained in a video demo

CES 2022: BMW My Modes explained in a video demo

At CES 2022, BMW is showcasing further variants of the overall user experience. With My Modes Expressive and Relax, in the future BMW customers will have additional ways of adapting the vehicle settings to the…

2023 BMW 7 Series likely to feature the new BMW Theater Screen

Exclusive first look at the BMW iX M60 - VIDEO

Exclusive first look at the BMW iX M60 – VIDEO

We first laid eyes on the new BMW iX M60 in September 2021 when we landed in Germany to test the BMW i4 and the iX xDrive50.But prior to testing those two new TVs, BMW…

2021: BMW USA sold 336,444 vehicles, 20.8% up

2021: BMW USA sold 336,444 vehicles, 20.8% up

Despite a challenging year, 2021 has been a successful year for BMW in North America. According to a press release, BMW USA sales increased 20.8% or 336,644 units compared to the 278,732 vehicles sold in…