Horatiu Boeriu

The traditional celebration of the “Day of the Dead” in Mexico will be unique for BMW brand customers. The brand prepared a special trip to “Mictlán” (“The world of the dead”) aboard a BMW iX….

BMW PRO Driver Bill Auberlen takes us around the track in the all-new BMW M4 xDrive all-wheel drive. The race track of choice today is the Thermal Club in Palm Springs, California. Bill goes for…

When it comes to driving press cars, the color choices available to journalists are pretty standard, if not boring. You usually get your black, white or silver hues, along with market launch colors, like the…

The highly awaited BMW M4 xDrive all-wheel drive vs. BMW M4 rear-wheel drive drag race! We got the new 2022 BMW M4 xDrive going head-to-head with the RWD BMW M4 at the Thermal Club in…

One of the most polarizing colors in the BMW Individual palette is Verde Mantis. The vibrant green can be confused with the popular Java Green paintwork since they’re both quite vibrant and flashy. During a…

After countless of photos of the BMW M240i in Thundernight Metallic, today we get to see the new high-performance coupe in the Mineral White color. All BMW 2 Series Coupe variants come with a few…

BMW Motorsport works driver John Edwards takes us for a few hot laps around the track at the Thermal Club in California. The racing car today is the iconic BMW M3 GT2 (E92). BMW Motorsport…

The BMW Individual program is the easiest way to make your new BMW stand out. In a sea of black, white and grey colors, a unique paint job can do wonders for your car. And…

Ever since BMW unveiled the new 2 Series this summer, most of the coverage focused on the top model: The BMW M240i Coupe. But the U.S. market will get an additional variant which is often…

MINI USA is launching a limited edition rooftop collection created in partnership with three artists from diverse cultural backgrounds. Available for a limited period of time in the United States, the individual pieces commissioned especially for…