Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW Teams Up with Huawei: Neue Klasse in China to Run HarmonyOS

BMW Teams Up with Huawei: Neue Klasse in China to Run HarmonyOS

BMW has announced a strategic partnership with Huawei to integrate the tech giant’s HarmonyOS NEXT into its next-generation Neue Klasse electric vehicles produced in China. This marks a significant step in the BMW’s localization strategy….

2026 Mercedes CLA Duels The BMW 2 Series Gran Coupe

2026 Mercedes CLA Duels The BMW 2 Series Gran Coupe

Luxury automakers thrive on fat profit margins but are unwilling to give up on their volume cars. Such is the case with BMW and the 2 Series Gran Coupe, which now faces a fully refreshed…

Miramas: The Hidden BMW Test Track Where Prototypes Roam

Miramas: The Hidden BMW Test Track Where Prototypes Roam

For nearly four decades, BMW has been using the Miramas Test Center in southern France to develop and refine its upcoming models.  Originally built as a high-speed oval a century ago, the facility has evolved…

BMW USA Shields Mexico-Built Models From Tariffs Until May—What Happens Next?

The Morgan Supersport Is A BMW-Powered Retro Roadster

The Morgan Supersport Is A BMW-Powered Retro Roadster

We’re adding another car to the list of models that have a BMW engine but not the famous roundel. Granted, the new Morgan Supersport replaces the Plus Six, which also had the omnipresent B58 engine….

2026 BMW iX3 (NA5) Color Palette Will Be Exciting

2026 BMW iX3 (NA5) Color Palette Will Be Exciting

The unveiling of BMW’s first reborn Neue Klasse model is just around the corner, and as we approach the official debut, new details about the 2026 BMW iX3 (NA5) are emerging. While BMW has already…