Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW Has Built Its Last V8 Engine in Germany

BMW Has Built Its Last V8 Engine in Germany

The chapter of BMW’s internal combustion engines from Munich has drawn to a close, marking a significant shift in the automotive landscape. The production of the V8 engine has ended on November 10 at the…

BMW ZA IT Hub South Africa Builds The Digital Twin

BMW ZA IT Hub South Africa Builds The Digital Twin

Our next stop in our South African trip takes us to Pretoria to visit a BMW Digital Hub. Opened in 2024, BMW Group IT Hub South Africa is the oldest and largest of three IT Hubs…

This E91 BMW M3 GTS Wagon Is A Dream Come True

This E91 BMW M3 GTS Wagon Is A Dream Come True

If you are a fan of BMW M cars, you probably know about the E92 BMW M3 GTS, a rare and extreme version of the fourth-generation M3 coupe. But what if you could have the…

BMW 7 Series with Level 3 Gets Some Weird Kidney Grilles

BMW 7 Series with Level 3 Gets Some Weird Kidney Grilles

BMW released today more information on their upcoming Personal Pilot, BMW speak for Level 3 driving assistance features. It’s finally coming to the 7 Series in Germany where customers will be able to order the…

2024 BMW X5 xDrive50e in Brooklyn Grey Looks Great With a Fall Backdrop

BMW XM Label Red Changes Its Name to XM Label

BMW XM Label Red Changes Its Name to XM Label

There are some notable changes underway for the BMW XM. The former designation “Label Red” has been streamlined to simply “Label.” According to a BMW spokesperson who communicated with Motor1, the shift to the XM Label…

See the BMW XM on the Production Line in Spartanburg

See the BMW XM on the Production Line in Spartanburg

In December 2022, BMW kicked off the production of its first-ever XM model at its Spartanburg plant in South Carolina. The Spartanburg plant is the largest BMW production site in the world, and has been…