Horatiu Boeriu

The new BMW M2 G87 is finally here! And while we had the chance to film the new M2 already, the color choice on our car was Toronto Red. Today, BMW unveiled also a brand…

Sheldon van der Linde is the new 2022 DT champion! South Africa-born racing driver clinched the DTM title earlier today at the Hockenheimring. The new DTM champion finished third aboard the BMW M4 GT3 and…

Signal Green is one of the most vibrant and polarizing colors BMW offers today. Part of the BMW Individual offering, Signal Green has built a name for itself after being featured on different M products….

After its web debut on the evening of October 11th, the new BMW M2 will make its world debut in South Africa at the M Festival. Concurrently, the new BMW M2 and XM will make…

BMW M’s flagship car is slowly starting to make a presence on public roads. The XM has yet to officially enter into production, but several BMW employees, including the former M boss Markus Flasch, get…

BMW of North America today reported Q3 2022 sales results for the BMW and MINI brands in the United States. According to the press release, in the third quarter of 2022, BMW brand sales in…

As we’re approaching the end of 2022, BMW M’s 50 Years celebrations are winding down. But the Garching-based motorsport division has one more ace up their sleeves – the BMW 3.0 CSL. In many ways,…

The partnership between BMW Italy and AC Milan kicked off in March 2021 and saw the Italian branch of the German premium car manufacturer become the Rossoneri’s Automotive Partner and Premium Partner. Since then, BMW…

BMW Plant Spartanburg is celebrating today its six millionth vehicle built in South Carolina. The historic vehicle is a Java Green Metallic BMW X6 M equipped with a 600-horsepower 4.4-liter BMW M TwinPower Turbo V-8…

The second collaboration between BMW and luxury retailer Kith was unveiled earlier today. Kith’s owner and New York designer Ronnie Fieg has exclusively designed as part of the collaboration between his brand and BMW. The…