5 Series
BMW has announced a recall impacting several thousand luxury vehicles from its 2024 model lineup. The issue, identified in both Germany and the United States, involves a defect in the steering system that could lead…
Horatiu Boeriu / December 12, 2024
MINI
New York City recently hosted a colorful collaboration as MINI USA partnered with Pantone to unveil the Pantone Color of the Year 2025: PANTONE 17-1230 Mocha Mousse. The event, held on December 5, featured the…
Horatiu Boeriu / December 12, 2024
Racing
BMW M Motorsport is gearing up for an ambitious 2025 season, racing its BMW M Hybrid V8 in both the FIA World Endurance Championship (FIA WEC) and the IMSA WeatherTech SportsCar Championship (IMSA). In its…
Horatiu Boeriu / December 12, 2024
BMW M3
BMW M is ramping up excitement for its electric future with a sneak peek at what seems to be the all-electric Neue Klasse M3. Following teasers of the driving dynamics of their electric M3 test…
Horatiu Boeriu / December 11, 2024
News
A New Chapter for BMW: Nicolas Peter to Succeed Norbert Reithofer
by Horatiu Boeriu / Date: December 11, 2024
XM
A few months ago, Al Nassr Football Club has announced a new partnership with Mohamed Yousuf Naghi Motors, the official BMW importer in Saudi Arabia. The deal, which lasts until 2027, makes BMW the club’s…
Horatiu Boeriu / December 9, 2024
Racing
Last week, Formula 1 driver Kevin Magnussen announced that he will join the BMW M Motorsport team for the 2025 season. Magnussen steps away from Formula 1 after a decade-long tenure and 185 Grand Prix…
Horatiu Boeriu / December 9, 2024
Videos
This holiday season, BMW is blending nostalgia and innovation with a festive campaign that pays tribute to its past while looking ahead to its electric future. The 2024 Christmas film, titled “Das Geschenk” (The Gift),…
Horatiu Boeriu / December 9, 2024
3 Series
The BMW 3 Series has long been a benchmark in the luxury sedan segment, blending performance, design, and innovation. Now, as the 3 Series gears up for its eighth generation, the G50—alongside its all-electric sibling,…
Horatiu Boeriu / December 9, 2024
Videos
BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…
Horatiu Boeriu / December 8, 2024
BMW Engines
The BMW M54 engine, produced between 2000 and 2006, is widely regarded as one of the brand’s most reliable and versatile straight-six engines. Its simplicity, durability, and performance have earned it a legendary status among…
Horatiu Boeriu / December 7, 2024