Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Driving the 2026 BMW iX Facelift: Improvements You Can Feel

Driving the 2026 BMW iX Facelift: Improvements You Can Feel

During an International Media event in South Carolina, I had the chance to get behind the wheel of the updated 2026 BMW iX Facelift. This wasn’t your typical test drive—the car is still a pre-production…

BMW Motorrad’s R 12 S: A Bold Tribute to Racing History

BMW Integrates Hydrogen Technology Into Production Logistics

BMW Integrates Hydrogen Technology Into Production Logistics

BMW continues its exploration of hydrogen as a key component of its sustainability strategy, expanding its applications both in production processes and future vehicle development. While the company plans to introduce hydrogen-powered production cars in…

Inside BMW’s Wildest Prototype: The Drive Stick Car

Inside BMW’s Wildest Prototype: The Drive Stick Car

In the early 2000s, BMW Forschung und Technik GmbH—the company’s dedicated research and innovation department—was working on a project that truly broke the mold. Unlike the teams focused on refining next year’s production models, this…