Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Visiting the BMW Designworks Studio in Santa Monica

Visiting the BMW Designworks Studio in Santa Monica

Stepping into the newly minted Santa Monica headquarters of BMW Designworks feels like entering a portal to the future. This design innovation studio, a subsidiary of the BMW Group, isn’t just about crafting sleek car…

2024 BMW iX M60 Long-Term Car: The Winter Review

2024 BMW iX M60 Long-Term Car: The Winter Review

It has been less than four months since I integrated the BMW iX M60 into our daily lives. Now, 2,000 miles later, this luxury electric crossover is becoming one of my favorite BMWs I’ve ever…

2025 BMW M5 Sedan Looks Mean in New Digital Renders

First Drive: 2024 BMW X2 M35i - Worthy of the M Badge?

First Drive: 2024 BMW X2 M35i – Worthy of the M Badge?

BMW is adopting a new direction with the quirky crossover for the second generation X2. The all-new 2024 BMW X2 (chassis code U10) adopts a mini-X6 vibe and has grown significantly larger than its predecessor,…

First Drive Review: 2024 BMW iX2 Electric Crossover

First Drive Review: 2024 BMW iX2 Electric Crossover

BMW is expanding its electric vehicle lineup with the launch of the brand-new BMW iX2 electric crossover this year. This new crossover, based on the latest generation of the U10 X2, introduces the company’s first…

BMW Racing Cars vs. Street Cars - Targa 66

BMW Racing Cars vs. Street Cars – Targa 66

In the world of automotive enthusiasts, few events blend the past and present of motorsport with as much noise and adrenaline as Targa 66. Held over four sun-filled days in Florida at Homestead Speedway, this…

BMW - Top Overall Pick in 2024 Consumer Reports Rankings

BMW – Top Overall Pick in 2024 Consumer Reports Rankings

Consumer Reports has once again put BMW at the pinnacle of its annual Brand Report Card rankings for 2024, marking a significant achievement for the German automaker. This distinction makes BMW the first brand to…

Rast, Van Der Lind, Wittmann to Race for BMW in DTM

Rast, Van Der Lind, Wittmann to Race for BMW in DTM

In a strategic overhaul of its DTM (Deutsche Tourenwagen Masters) program, BMW M Motorsport has announced a new line-up for the 2024 season, entrusting Schubert Motorsport with three BMW M4 GT3s. The decision marks a…