Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW's 'Talkin Like Walken': Super Bowl's Most-Liked Ad

BMW’s ‘Talkin Like Walken’: Super Bowl’s Most-Liked Ad

In the highly competitive arena of Super Bowl advertising, where brands pull out all stops to capture the audience’s attention, BMW’s “Talkin Like Walken” emerged as the champion of the 2024 Super Bowl commercials. Featuring…

BMW 3.0 CSL - First Drive Review In The World!

BMW 3.0 CSL – First Drive Review In The World!

Last month, we took a journey to Los Angeles, California for a first-of-its-kind drive review of the BMW 3.0 CSL, a machine that not only redefines exclusivity for BMW, but it also pushes the envelope…

Design Boss Says BMW M5 Touring is Coming to the U.S.

This is the MINI Cooper E in the Classic Trim

This is the MINI Cooper E in the Classic Trim

The entry-level MINI Cooper E electric (J01) is introduced with four redesigned vehicle trims, each tailored to cater to diverse tastes and preferences. Among these, the Classic Trim stands out with its vibrant body colors…

Should BMW Revisit a 2002 Turbo Hommage Project?

Should BMW Revisit a 2002 Turbo Hommage Project?

Let’s start with a story of the past. It was 2016, BMW drops a bombshell on the automotive world with the unveiling of the BMW 2002 Hommage concept. The one-off was a stunning two-door sportscar…

Best Super Bowl Car Commercials in 2024

Best Super Bowl Car Commercials in 2024

Super Bowl LVIII wasn’t just about touchdowns and interceptions, or Swifties; it was also a battleground for car brands to showcase their creativity and capture the hearts (and wallets) of viewers. The Super Bowl car…

2025 BMW X3 (G45): Everything We Know

2025 BMW X3 (G45): Everything We Know

The BMW X3 is one of the most popular crossovers built by the Munich-based automaker. First launched in 2003, the X3 is gearing up for a new generation later this year. The upcoming 2025 BMW…