Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW XM 50e Launches in Germany with 476 Horsepower

BMW XM 50e Launches in Germany with 476 Horsepower

The BMW XM 50e plug-in hybrid, previously available in various international markets, is now making its debut in Germany. This entry-level variant of the somewhat controversial BMW XM will be the more affordable option and…

MINI Aceman Tested in Dusty Desert Sands

MINI Aceman Tested in Dusty Desert Sands

The latest electric car from MINI, the Aceman, is undergoing final tests in the harsh desert environment, facing extreme heat and sandy conditions. This step is crucial as the car moves closer to mass production….

Leaked: 2025 BMW M4 Convertible Facelift

Leaked: 2025 BMW M4 Convertible Facelift

After the leak of the BMW 4 Series Facelift, it’s now time to take an early look at the 2025 BMW M4 facelift. The full set of photos and information will drop later today, so…

BMW Says on Track to Meet CO2 Reduction Targets by 2030

The Back Story of the Cashmere Fabric in BMW 7 Series

The Back Story of the Cashmere Fabric in BMW 7 Series

When it launched in 2023, the new BMW 7 Series showcased an interior design that emphasizes luxury and modernity. One of the standout features of this model is its cashmere interior, which marks a significant…

What is the BMW NCAR?

What is the BMW NCAR?

BMW Group will start a new journey in 2025. A brand new car architecture will join the existing Cluster Architecture (CLAR) and Untere Klasse (UKL) platforms at BMW. It’s widely known as Neue Klasse, but…

2025 BMW X3 Spy Photos Show Its Interior Design

2025 BMW X3 Spy Photos Show Its Interior Design

A new set of spy photos has revealed some design details of the upcoming 2025 BMW X3, codenamed G45. The fourth-generation X3 is engineered on the CLAR flexible platform, which means that it will share…

2025 BMW iX3 Could Deliver Above 550 Horsepower

2025 BMW iX3 Could Deliver Above 550 Horsepower

In just a few months, BMW will introduce their first “new” Neue Klasse mode. The BMW iX3 (codename NA5) will arrive in 2025 when production kicks off in Debrecen, Hungary. Prototypes are currently being tested…

MINI Countryman S JCW Trim Takes on Iceland's Extreme Terrain

MINI Countryman S JCW Trim Takes on Iceland’s Extreme Terrain

MINI shows off its Countryman S ALL4  in some challenging conditions. With temperatures plunging below freezing and routes covered in deep snow, the MINI Countryman was photographed amidst Iceland’s stunning natural landscapes. The model, especially…