The landscape of the electric vehicle market is evolving, and BMW of North America’s CEO and President, Sebastian Mackensen, recently shared insights into the company’s perspective on the industry’s trajectory. For Bloomberg, Mackensen acknowledged the unequivocal…
When it comes to the new 2024 BMW 5 Series, we’re still spoiled for choice since the color palette is impressively vast. Customers can pick from Alpine White, Mineral White, M Brooklyn Grey, Phytonic Blue,…
If you are looking for a powerful and smooth engine for your BMW, you might have heard of the N55 engine. This engine was introduced in 2009 as a replacement for the N54 engine, which…
2024 BMW X2 (U10) has been making waves since it was introduced back in October. Of course, its design is quite controversial – as with most new BMWs – but overall, it’s a bolder and…
The G87 BMW M2 is a somewhat controversial sportscar, and when it’s outfitted with parts from IND and Alpha-N, it becomes a head turner on the street. These two companies have a long history of…
BMW is pulling the iconic Apple’s “One More Thing” next year with the introduction of an exciting “old”, yet new product. Welcome the 2024 BMW Z4 M40i with a six-speed manual. This ultimate roadster has…
In 2022, BMW of North America and Electrify America unveiled a partnership aimed at enhancing the electric vehicle (EV) experience for BMW customers. The partnership introduces a special incentive for buyers of BMW electric models…
In the heart of Silicon Valley, the BMW Group Technology Office USA is marking a significant milestone – 25 years of innovations and technological exploration. To commemorate this achievement, the office hosted an event offering…
Celebrating the 25th anniversary of the BMW Tech Office in Silicon Valley this week, the Bavarians provided a glimpse into their latest battery advancements. In addition to offering a sneak peek into the upcoming next-generation…
Back in September, BMW announced they received approval from the German Federal Motor Transport Authority for autonomous driving at speeds of up to 60 km/h on motorways. This new level of driving assistances systems primarily…
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