Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMW X3, M5 and MINI Cooper SE Among Finalists for 2025 World Car Awards

The BMW XM Sits at the Bottom of 2024’s Sales Chart

The BMW XM Sits at the Bottom of 2024’s Sales Chart

BMW may have once again claimed the global luxury sales crown in 2024, but not all models contributed equally to the brand’s success. Among the most polarizing entries in BMW’s lineup, the XM plug-in hybrid…

BMW Teams Up with Huawei: Neue Klasse in China to Run HarmonyOS

BMW Teams Up with Huawei: Neue Klasse in China to Run HarmonyOS

BMW has announced a strategic partnership with Huawei to integrate the tech giant’s HarmonyOS NEXT into its next-generation Neue Klasse electric vehicles produced in China. This marks a significant step in the BMW’s localization strategy….