Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Francesco Bagnaia wins a BMW XM Label Red

Francesco Bagnaia wins a BMW XM Label Red

The conclusion of the 2023 MotoGP™ season in Valencia, Spain, took center stage with the BMW XM Label Red on two occasions during Saturday’s events. Firstly, the top-tier variant of the inaugural BMW M high-performance…

BMW M Poaches Raffaele Marciello from Mercedes-AMG

BMW M Poaches Raffaele Marciello from Mercedes-AMG

BMW M Motorsport has announced that Raffaele Marciello will join the team as a factory driver starting from the 2024 season. The 28-year-old Italian is one of the most successful GT drivers in the world,…

This is the 2024 BMW R 12 nineT and R 12

BMW Is Headed To Super Bowl 2024

BMW Is Headed To Super Bowl 2024

According to AdAge, BMW is set to return to the Super Bowl in 2024 with a 60-second spot in the first half, marking its second consecutive appearance in the big game. The luxury automaker will…

Black Friday 2023: Essential Upgrades for Your BMW

Black Friday 2023: Essential Upgrades for Your BMW

As Black Friday approaches, BMW enthusiasts have the perfect opportunity to enhance their BMW toolkit with a range of new products at unbeatable prices. Whether you’re a car care enthusiast or someone looking to improve…